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7.04 Key Terms: Advertising and Sales Method
N/A
43
Finance
12th Grade
01/03/2014

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Term
Print Ad
Definition
An ad in a newspaper, magazine, telephone directory, or other publication
Term
Direct Mail Advertising
Definition
Printed advertising sent by mail to consumers’ homes
Term
Commercial
Definition
A brief, one minute or less, TV or radio ad used to promote a product
Term
Infomercial
Definition
A TV or radio ad that promotes a product and lasts 30 minutes or longer
Term
Pop-up Ad
Definition
An ad that suddenly appears on a web page or in an email message
Term
Billboard
Definition
An ad posted on a sign along the highway
Term
Federal Trade Commission (FTC)
Definition
An agency that regulates advertising to ensure that ads are fair and accurate
Term
Clearance Sale
Definition
Sale to reduce existing product inventories
Term
Seasonal Sale
Definition
Sale at particular times of year
Term
Going-out-of-business Sale
Definition
Sale when a business is being liquidated
Term
Holiday Sale
Definition
Sale during a holiday time
Term
Incentive
Definition
A reward used to encourage spending
Term
Coupon
Definition
A small paper clipping that entitles the holder to savings on a product
Term
Rebate
Definition
A partial refund of a product’s purchase price
Term
Sweepstakes
Definition
A drawing to select a winner of money or valuable prizes
Term
Commission
Definition
A percentage of sales income given to the salesperson
Term
Trading Up
Definition
Convincing customers to buy higher-priced items than they intended
Term
Telemarketer
Definition
A person who sells a line of products over the telephone
Term
Door-to-door Representative
Definition
A person who goes house to house selling a line of products
Term
décor
Definition
The way in which a store or place of business is decorated
Term
slogan/jingle
Definition
Catchy songs, rhymes, phrases used to help consumers remember products
Term
logo
Definition
Graphics or symbols that represent a company, used to identify products
Term
beauty appeal
Definition
Product that makes you this beautiful, makes you like this person
Term
testimonial
Definition
A positive statement made by a person who is endorsing a product or service---usually, a famous person
Term
endorsement
Definition
An advertising message that reflects opinions, beliefs, findings, or experiences of a person or group other than the advertiser
Term
escape
Definition
Associating products with beautiful, adventurous settings to create the illusion of escape for viewers
Term
lifestyle
Definition
Associating a product with a desirable style of living
Term
bandwagon
Definition
Attempting to convince consumers that everyone is using the product
Term
rebel
Definition
Assocating products with behaviors that contradict societal norms
Term
unfinished comparison
Definition
Claiming a product “works better”---better than what?
Term
group identification
Definition
A message that, if you use this product, you will fit in with this group
Term
trendsetter
Definition
A message that, if you use this product, you will stand out from the crowd
Term
hidden fears
Definition
A strategy of playing on the fears of consumers
Term
before-and-after comparison
Definition
“Before” and “after” pictures show results of a product or treatment
Term
traditional values
Definition
Trying to associate with home and family
Term
puffery
Definition
Exaggerated claims intended to increase a product’s reputation or appeal
Term
loss leader
Definition
An item priced below the retailer’s costs in order to attract customers
Term
price comparison
Definition
Offering products below retail value or implying that the same item is sold at higher prices at other stores
Term
bait and switch
Definition
A retailer advertises a product thtat it has no intention of selling, hoping to persuade consumers to come and buy a product at a higher price; customer is often told that the “bait” product is “sold out”
Term
false promise
Definition
A promise of a free gift that actually requires that another item be bought first
Term
introductory offer
Definition
Indicates new merchandise selling at a price that will soon increase
Term
deceptive pricing
Definition
Advertising a “sale” price that is actually no better than the everyday price
Term
hidden catch
Definition
When details of an offer are not all clearly disclosed---extra charges, processing fees, other restrictions
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