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| to encourage the sale of (a product) by advertising or securing financial support |
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| shows goodwill of an industry, organization, person or government, organizations take a public relations approach to advertising |
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| act of advertising a good or service with the short/long term goal of increasing sales |
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| occurs where an individual salesperson sells a product, service or solution to a client |
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| attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services |
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| Sales promotion is one of the four aspects of promotional mix. includes communication activities to add value or incentives to consumers. |
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| field concerned with maintaining a public image for businesses and customer satisfaction |
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| communication, as radio and television, newspapers, and magazines, that reach or influence people widely |
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| an arrangement between a manufacturer and a retailer whereby the manufacturer will reimburse the retailer in advertising |
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| any physical printed media such as flyers; brochures, newspapers, magazines, etc. |
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| any media that broadcasts to wide amounts of people: radio and tv |
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| media online such as popups, emails, sweepstakes, and pages |
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| Relatively inexpensive, useful items with an advertiser's name printed on them, such as pens and keychains |
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| Promoting the sale of goods, especially by retails: combining products, environments, and spaces into a stimulating display to encourage the sale of a product or service |
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| special exhibit of a product or service at the point of the sale, generally over shelves. |
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| The side of a store or shop facing a street usually with displays |
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| the way a store is designed, planned, or architecturally built |
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| all and any displays incorporated inside the store |
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| line, shape, face, sound, movement, texture, color |
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| Marketing campaign directed at wholesalers or retailers rather than at final consumers |
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| the amount of money allowed to spent for promotions |
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| fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the stocking allowance, introductory allowance, shelf fee |
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| An event at which goods and services in a specific industry are exhibited and demonstrated. |
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| Activities that last for a short time, for example price reductions or free offers, which are intended to persuade people to buy products |
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| voucher entitling the holder to a discount off a particular product. |
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| toys, collectables, souvenirs and household products—that are linked to a product, and often require box tops |
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discounts or special purchases to the consumer for various products, usually within a time period
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| of motivational devices such as competitions, games, premiums, special pricing, to promote the sale of a merchandise |
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| a portion of the product given to possible consumers to try: persuades them to buy product |
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| a written endorsement between a company and a celebrity |
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| Sales promotional arrangements between one or more retailers or manufacturers |
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| practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs |
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| Loyalty Marketing Programs |
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Definition
| designed to enhance brand loyalty by cultivating an ongoing relationship between a marketer and his customer. |
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| Point of Purchase Displays |
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| Promotional displays selling miscellaneous items usually by the cash register |
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| notice or attention given to someone or something by the media |
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| statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value |
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