Term
| Attitude: What is the Latin meaning for "aptus"? |
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Definition
| preparedness, readiness, fitness |
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Term
| Attitude: What is the structure? |
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Definition
affect (feeling)
behavior (action)
cognition (thought/belief) |
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Term
| Attitude type: affective and cognitive |
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Definition
| enduring attitudes tend to involve all three types |
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Term
| Attitude type: intra-attitudinal structure |
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Definition
| how attitude is made, expectancy and value |
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Term
| Attitude type: inter-attitudinal structure |
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Definition
| how different attitudes relate to each other, Heider's Balance Theory |
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Term
| Attitude: Heider's Balance Theory |
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Definition
if product is positive, than balanced
if product is negative, then no balance and change is necessary |
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Term
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Definition
| performance on objective task, psychological reactions, self report, partially structured |
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Term
| Self report measures (explicit) |
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Definition
| assesses stored evaluative feelings and info on object |
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Term
| Problems with self report |
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Definition
| people must be willing and able to report true attitudes |
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Term
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Definition
| rate by placing a check at appropriate on line that runs from one extreme to another |
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Term
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Definition
respondents select from a limited number of categories
summed ratings- add values together
comparative points- divide points to show how much each means to you |
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Term
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Definition
| statements about an object, select 3 or more that represent personal views, average answers to get a value for attitude |
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Term
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Definition
| response options such as "strongly agree" - "strongly disagree" |
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Term
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Definition
| scale meant to measure people's reactions to stimulus words and concepts |
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Term
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Definition
| allocate points to indicate importance |
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