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Definition
| Business research that focuses on the potential of an industry |
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Definition
| Detailed evaluation of a firm's competitors |
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Definition
| How the entire company is situated relative to its competitors |
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| Threat of forward integration |
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Definition
| Threat of a supplier moving into the buyers industry (Microsoft making PCs if its buyers bitch) |
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| Threat of backwards integration |
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Definition
| Threat of a buyer entering suppliers industry |
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Definition
| An industry in which standard operating procedures have yet to be developed |
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Definition
| A sometimes insurmountable advantage gained by the first significant company to move into a market |
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Definition
| An industry characterized by a large number of firms of approximately equal size |
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| Geographic roll-up strategy |
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Definition
| One firm acquires similar firms that are located in different areas (Blockbuster) |
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Definition
| Industry that experiences significant international sales |
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Definition
| Firms that compete for a market share on a country-by-country basis and vary their product offerings for the local market |
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Definition
| Firms that use the same approach in all foreign markets (contrast to multidomestic) |
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Definition
| Competitors offering close substitutes (Coke vs Milk, Tea, Water) |
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Term
| Competitive analysis grid |
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Definition
| A tool for organizing the information a firm collects about its competitors |
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Term
| What are the 5 competitive forces |
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Definition
| Threat of new entrants, threat of substitutes, rivalry among existing firms, bargaining power of suppliers, bargaining power of buyers |
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