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20th century technologies would strengthen community and Democracy
Democratic, Liberating and Corrosive potential |
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Organized and unified intelligence (Dewey Decimal)
Harmful impact of the Machine Age
Goal: to create a greater sense of moral obligation |
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Technological Determinism
Technology drives the development of society's social structure and cultural values
Technology takes on political quantities in two ways |
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Hot and Cold Mediums
All encompassing theory of social change (closed and static theory)
The medium is the message
Extension of senses
Conceptual pairs |
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Critic of American media imperialism; broad, ethical historical analyses
Biases towards TIME and SPACE
Shifted away from preservation of the past
Focus on maintaining permanence |
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Primary vs. Secondary orality
SO: more deliberate, less spontaneous
--based on use of writing and print to manufacture oral speech
Print situates words in space more than writing ever did
Writing established what we call "context free" language |
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4 World Order Transformations of Print
1) Hegemony of Catholic Church
2) Rise of nation-state
3) Mechanical to electronic age
4) Proliferation of multi-nodal networks |
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Tech: "an expression and creation of the very outlooks and aspirations we pretend it demonstrates"
Hope and fear of new technology are heart beats of American culture |
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Imagined Communites
Person belongs to a larger group, merely in concept
The United States or UW
Expansion of Nationalism
Novels/newspapers |
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Works of Art in Mechanical Reproduction
Lose the original, the authentic
Original does not even exist
Andy Warhol |
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New language practices of television comes new reality
(?) |
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TV immune to rational critique
The loss of "real"
"People who did not grow up with television tend not to understand its power; they already had a real world to compare it to. People my age didn't, we were steeped in television" |
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Baudrillard
New language practices comes new reality
(?) |
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Now... This
Decline in information-action ratio
-High: when people receive information relevant to their lives, information they can act on
-Low: when information comes without context, addresses no one in particular, unconnected to usefulness |
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| "In a theatrical view of human-computer activity, the stage is a virtual world populated by agents, both human and computer generated" (?) |
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TV immune to rational critique
"Commercials make fun of themselves and of advertising in general...(?) |
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