Term
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Definition
| most commonly unstructured, informal research that is undertaken to gain background information about the general nature of the research problem. |
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Term
| Secondary Data Analysis (Exploratory) |
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Definition
| Process of seraching for and interpreting existing information relevant to the research objectives. |
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Term
| Experience Surveys (Exploratory) |
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Definition
| gathering information from those thought to be knowledgeable on the issues relevent to the research problem. |
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Term
| Case Analysis (Exploratory) |
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Definition
| review of available information about a former situation(s) that has some similarities to the present research problem. |
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Term
| Focus Group (Exploratory) |
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Definition
| small groups of people who are brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem. |
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Term
| Projective Techniques (Exploratory) |
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Definition
| offer to explore hidden consumer motives for buying goods and services by asking participants to project themselves into a situation and then to respond to specific questions regarding the situation. |
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Term
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Definition
| Undertaken to obtain answers to questions of who, what, where, when and how. |
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Term
| Cross Sectional Descriptive Research |
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Definition
| measures units from a sample of the population at one point in time. |
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Term
| Sample Surveys (Cross Sectional Studies) |
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Definition
| study for which samples are drawn in such a way as to be representatives of a specific population. |
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Term
| Longitudinal Studies Descriptive Research |
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Definition
| repeatedly measure the same sample units of population over a period of time. |
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Term
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Definition
| Represents sample units of population who have agreed to answer questions at periodic intervals. |
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Term
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Definition
| ask panel members the same question on each panel measurement. |
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Term
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Definition
| Vary questions from one panel measurement to the next. |
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Term
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Definition
| studies examining how many consumers switched brands. |
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