Term
|
Definition
| is the discipline of deciding what a product will be called product mix |
|
|
Term
|
Definition
| is the "name, term, design, symbol. or any other feature that identifies one seller's good or service as distinct from those of other sellers. product item |
|
|
Term
|
Definition
| is the marketing strategy of offering several related products for sale as individual units. |
|
|
Term
|
Definition
| is where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for separately. |
|
|
Term
|
Definition
| is the broad spectrum of products a comparison has to offer product line width |
|
|
Term
|
Definition
| is the categories within the categories |
|
|
Term
|
Definition
| refers to the number of subcategories a category... |
|
|
Term
|
Definition
| refers to how closely relate the products that name up the line are. |
|
|
Term
|
Definition
| refers to the percentage of sales or profits that are derived from only a few products in the line. |
|
|
Term
|
Definition
| The number of different categories of a company. |
|
|
Term
|
Definition
| The total number of products sold in all lines. |
|
|
Term
|
Definition
| when a line of products is sold with the same brand name. |
|
|
Term
|
Definition
| when you add a new produt to a line. |
|
|
Term
|
Definition
| When you have a single sale able item distinguishable by size, appearance, prize or some other attribute in your product line, it is called. |
|
|
Term
|
Definition
| are highly promoted products within a line that define the image of the whole line. |
|
|
Term
|
Definition
| When you add a new product within the current range of an incomplete line. |
|
|
Term
|
Definition
| or brand leveraging or Up-Market Stretch is when you add a line extension that is of better quality than the other products in the line. |
|
|
Term
|
Definition
| or Down-Market Stretch is when you add aline extension that is of lower quality than the other products of the line. |
|
|
Term
|
Definition
| When you stretch the line in both the directions. |
|
|
Term
|
Definition
| When you discontinue a product from a line. |
|
|
Term
|
Definition
| is the process by which marketers try to create an image or identity in the minds of their target market for its product. |
|
|
Term
|
Definition
| few categories of products in the marketing mix. |
|
|
Term
|
Definition
| many different categories of products in the marketing mix. |
|
|
Term
|
Definition
| only a few subcategories in the product category. |
|
|
Term
|
Definition
| many subcategories in the product category. |
|
|
