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Definition
| National brands that are sold exclusively by a retail chain. |
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Definition
| Price reduction offered in return for prompt payment of a bill. |
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Term
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Definition
| Identification and marketing of a social issue cause or idea to selected target market. |
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Term
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Definition
| The avenues (way/which) through which messages are delivered. |
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Term
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Definition
| The stage of personal selling where the sales person asks the customer to make a purchase. |
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Term
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Definition
| Individuals and firms that acquire products to support the production of other goods and services. |
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Term
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Definition
| Inceptive compensations (aka PAY) directly related to the sales or profits achieved by a salesperson. |
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Term
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Definition
| Focused groups pre market focus group testing. |
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Term
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Definition
| Buying behavior of individuals who will use the goods and services they purchase. |
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Term
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Definition
| As a consumer you have the right to choose freely to be informed of the product, to be heard, and the right to be safe. |
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