Term
| A lawyer is running ads regarding a recent class action lawsuit stemming from illness sustained by using a certain prescription drug. Bing Ads is blocking a drug term from being entered on the keyword list. What would be the best course of action? |
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Definition
| Submit a request for an editorial bypass for the pharmaceutical terms applicable for active prescription lawsuits |
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Term
| When would a PMA Expedite be appropriate? |
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Definition
| If PMA has been over 48 hrs. |
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Term
| When you see that items are in "pending" status, it's safe to assume they will be disapproved. |
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Definition
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Term
For US, UK, Canada, and France, Bing Ads will serve ads for the sales of hard liquor as long as:
The advertiser complies with applicable local, federal, and state laws as well as all applicable regulatory requirements for the advertising of alcohol to the public and ads are not aimed at minors. |
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Definition
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Term
| A coupon site asks the user for their zip code to provide coupons for businesses nearby. This landing page requires a Privacy Policy statement. |
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Definition
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Term
| According to Bing Ads editorial guidelines, which of the following may appear in an ad? |
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Definition
| Specific calls to action, such as "Join Today" and "Buy Now" |
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Term
| Which of the following ad descriptions does not adhere to our Editorial Ad Content and Style Guidelines? |
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Definition
| Sale, sale, sale! Great deals on designer clothing! |
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Term
| Select the following products that are considered acceptable to sell online, per editorial content guidelines: |
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Definition
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Term
| Which of the following statements about relevance is true? |
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Definition
| The ad should set clear expectations for what a user can expect to find when searching for a keyword, and the landing page should further support that by providing the product or service being offered. All components should have a strong and obvious correlation. |
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Term
| Which of the following certifications are required for online pharmacies to allow them to advertise prescription drugs on Bing Ads in the U.S. & Canada |
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Definition
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Term
| Advertising of ammunition is allowed - but not the firearms |
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Definition
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Term
| List the 8 High Risk Editorial Areas |
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Definition
Adult Content
Relavance
Ad Content and Style
Pharmacy and Health Care Products and Services
Intellectual Property
Disallowed Content
User Saftey and Privacy
Gambling and Contests |
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Term
| Online gambling and lottery ads are permitted in the UK if they are properly licensed by the required Gambling Commission. |
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Definition
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Term
| Which of the following symbols are NOT allowed in a search ad? |
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Definition
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Term
| Which of the following may not appear in a text ad? |
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Definition
| Ads with excessive or random capitalization, such as BIG SALE or AmAzinG. |
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Term
| At what level is billing and payment information managed? |
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Definition
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Term
| For threshold billing, how many days after the initial attempt to charge the card associated with the advertiser's account, will the account status be irreversible? |
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Definition
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Term
| Which tab would you navigate to if you needed to issue a credit for the current balance? |
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Definition
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Term
| the following are acceptable payment types for USD-billed accounts on Bing Ads? |
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Definition
Visa and Master branded Debit cards
American Express
MasterCard
Visa
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Term
| With Post-pay billing, when is a credit card charged by Bing Ads? |
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Definition
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Each time advertising costs reach the billing threshold, or once a month on their billing cylcle day. |
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Term
| How would you describe threshold billing? |
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Definition
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The maximum amount of pending advertising charges that can accumulate on an account before the account is charged. |
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Term
| Where can a Bing Ads advertiser add a new credit card? |
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Definition
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Term
| Where can the Bing Ads advertiser access a PDF file reflecting their most recent billing statement? |
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Definition
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Accounts and Billing tabs |
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Term
| If an advertiser on prepay mistakenly adds funds twice for the same amount, how do we credit their payment method that was charged? |
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Definition
| Apply an adjustment on the Statements tab for the duplicated amount; specifically to ad groups with the ad group ID "-1." |
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Term
| Under what circumstances would a Bing Ads Threshold Billing account status change to Credit Hold? |
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Definition
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If a credit card entered for an account is declined four or more times. |
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Term
| On which tab in Bing Ads can the advertiser apply a Force Bill to a current balance, also known as 'Pay Account Balance' |
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Definition
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Term
| the following are payment method available for Pre-pay billing accounts? |
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Definition
Debit/Credit Card
Add Check/Bank Transfer
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Term
| How would you best describe the Billing Cycle day for advertisers on Threshold Billing? |
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Definition
| The day that the Bing Ads advertiser created their account |
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Term
| Which of the following best describes what an insertion order is? |
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Definition
| A contract signed by the advertiser that specifies the maximum spend amount and timeframe for which an account can deliver. |
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Term
| Where would you click if you needed to issue a refund for a billing period that has already passed? |
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Definition
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Term
| Where can you view a Bing Ads advertiser's current Billing Threshold? |
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Definition
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Term
| When will a Bing Ads advertiser on Threshold Billing be billed? |
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Definition
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Billing takes place when the Bing Ads advertiser's account reaches its billing threshold or monthly anniversary, whichever comes first. |
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Term
| Of the billing thresholds available for U.S. Standard accounts, select one that is NOT available for Bing Ads advertisers. |
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Definition
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Term
| How many consecutive declined payments will permanently close an account? |
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Definition
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Term
| If eligible, a threshold-billed account can switch to monthly invoice billing without losing their account and performance history. |
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Definition
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Term
| Adjustments can be provided if a Bing Ads advertiser requests a refund for a removed or disapproved ad as a result of an editorial policy violation. |
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Definition
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Term
| Once an account is established as either Prepay or Postpay, it cannot be changed. |
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Definition
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Term
| Auto Recharge only applies to Pre-pay billing option with credit cards or direct debit SEPA (German specific payment option). |
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Definition
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Term
| Accounts that are deactivated due to 11 declined payments can be reactivated. |
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Definition
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Term
| If paying by credit card, a bill can be paid immediately, rather than waiting for the credit card account to be charged. |
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Definition
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Term
| If a Bing Ads advertiser reaches their monthly budget amount, the account is placed on credit hold. |
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Definition
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Term
| Monthly invoiced accounts require a valid insertion order to deliver. |
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Definition
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Term
| If an advertiser is upset with a Bing Ads related issue, proactively offer to refund their account. |
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Definition
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Term
| Add Check/Bank Transfer is a payment method option for Post-pay (Threshold billing). |
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Definition
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