Term
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Definition
| A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchange for money or something else of value. |
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Term
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Definition
| has tangible attributes that consumers five senses can perceive |
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Term
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Definition
| is an item consumed in one or few uses, such as food products and fuel. (Consumer advertising) |
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Term
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Definition
| is usually one that lasts over many uses, such as appliances, cars, and stereo equipment (personal selling) |
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