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291
Chapter 10
4
Marketing
Undergraduate 3
12/10/2009

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Term
Product
Definition
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchange for money or something else of value.
Term
Good
Definition
has tangible attributes that consumers five senses can perceive
Term
Nondurable
Definition
is an item consumed in one or few uses, such as food products and fuel. (Consumer advertising)
Term
Durable
Definition
is usually one that lasts over many uses, such as appliances, cars, and stereo equipment (personal selling)
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