Shared Flashcard Set

Details

270
Final Review
37
Other
Undergraduate 2
12/11/2012

Additional Other Flashcards

 


 

Cards

Term
why do buyers attend markets
Definition
forecasting
negotiate prices
buy for stores
edu.
networking
Term
why do manufacturers attend market
Definition
get to know retailer
show off samples
make sales
Term
regional markets
Definition
atlanta
chicago
L.A.
dallas
Term
international markets
Definition
New york
Term
purpose of market week
Definition
producers and designers exhibit new lines
Term
wholesale
Definition
the selling of goods in large quantities to be retailed by others
Term
characteristics of dept. stores
Definition
large scale
depts. are managed separately
extra customer service
Term
types of dept. stores
Definition
juniors
specialty
Term
characteristics of a specialty store
Definition
limited line of merch
target specific customers
Term
discount stores
Definition
target, walmart
Term
off price stores
Definition
marshalls, tj maxx
sell a wide variety of quality brand name designer apparel at a lower price
Term
mass merchants
Definition
a large format store carrying a wide variety of popular product categories, typically at discounted prices
Term
factory outlet store
Definition
manufacturers sell their stock directly to the public
Term
warehouse club
Definition
a retail store, usually selling a wide variety of merchandise, required to buy large whole sale quantities
Term
hypermarkets
Definition
a huge supermarket
Term
non store retailing
Definition
direct selling
catalog or mail order
electronic retailing
Term
chain stores
Definition
centrally located
most separate stores look alike
Term
store ownership
Definition
part of an ownership group
Term
franchises
Definition
manu. sells the rights to retail the product
Term
store within a store
Definition
leased depts.
in-store boutiques
Term
private label
Definition
products or services are typically those manufactured or provided by one company for offer under another companys brand
Term
merchandising
Definition
the activity of promoting the sale of goods
Term
what does a buyer do
Definition
purchases clothing for a retail store
Term
merchandise assortment
Definition
variety of merchandise
Term
dollar plan
Definition
a projection of sales targets for a particular dept. for a specific amount of time
Term
gross margin
Definition
margin of profit
Term
open to buy
Definition
amount of credit available at a given time
Term
shortage
Definition
a situation where something needed can't be obtained
Term
breadth
Definition
variety of merchandise
Term
depth
Definition
number of each item carried
Term
factors that influence buyers decisions
Definition
negotiations
price
quality
relationship
Term
resident buying office
Definition
office that represents many retailers in the same line of business
Term
sources where buyers get their merch.
Definition
market trips
sales reps
catalogs
resident buying office
store owned resources
Term
terms to negoiate
Definition
price and quantity
Term
promotion
Definition
image depends on merch, services, physical environment, emplyees.
sales
Term
advertising
Definition
product or institutional
Term
publicity
Definition
the notice or attention given to something by the media.
Supporting users have an ad free experience!