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| Refer to the immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odor, ,and texture. |
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| Is the process by which people select, organize, and interpret these sensations. |
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| Occurs when stimulus comes within the range of someone's sensory receptors. |
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| Is the science that focuses on how the physical environment is integrated into our personal, subjective world. |
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| Occurs when the stimulus is below the level of the consumer's awareness. |
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| Are tiny figures they insert into magazine advertising via high-speed photography or airbrushing. |
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| Refers to the extent to which procession activity is devoted to a particular stimulus. |
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| Based on our past experiences influence what we decide to process |
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| Is one such factor. Consumers are more likely to be aware of stimuli that relate to their current needs. |
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| This is the flip of perceptual vigilance. This means people see what they want to see- and don't see what they don't want to see. |
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| The degree to which consumers continue to notice a stimulus over time. This process occurs when they no longer pay attention to a stimulus because it becomes to familiar. |
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| What are factors of Adaption? |
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Definition
-Intensity: Less-intense stimuli habituate because they have less sensory impact.
-Duration: Stimuli that require relatively lengthy exposure in order to be processed habituate because they require a long attention span.
-Discrimination: Simple stimuli habituate because they do not require attention to detail.
-Exposure: Frequently encountered stimuli habituate as the rate of exposure increases.
-Relevance: Stimuli that are irrelevant or unimportant habituate because they fail to attract attention. |
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| Stimulus Selection Factors |
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Definition
-Size: The size of the stimulus itself in contrast to the competition helps to determine if it will command attention.
-Color: As we've seen, color is a powerful way to draw attention to a product or to give it a distinct identity.
-Position: We stand a better chance of noticing stimuli that are in places we are likely to look.
-Novelty: Stimuli that appear in unexpected ways or places tend to grab our attention. |
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| Refers to the meanings we assign to sensory stimuli. |
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| An organized collection of beliefs and feelings represented in a cognitive category. |
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| Properties of a stimuli that evoke a schema that leads us to compare the stimulus to other similar ones we encountered in the past. |
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