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Definition
How well the page is written and how valuable it is to the consumer
Content Factor |
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The act of finding the best keywords consumers can use to find your content
Content Factor |
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Terms built into and targeted by pages in order to show up in a relevant search
Content Factor |
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Timeliness or relevance of content. It is best to update or retire if the page has become stagnant
Content Factor |
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Images, video, audio, or other non-text media added to a page in order to set it apart
Content Factor |
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The ability for a page to answer a consumer's question, ideally in the SERP over the page itself
Content Factor |
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Definition
How substantive and comprehensive the content is. Separate from quality in that this is based on the extent of information over how it's organized
Content Factor |
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Definition
How easily a search engine can crawl a web page
Architecture Factor |
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How well a page is optimized for smartphones and tablets
Architecture Factor |
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How effectively canonical addresses and redirects are used to minimize inactive pages on the website
Architecture Factor |
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How quickly the page loads on any device
Architecture Factor |
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The ability for the page to provide a secure connection for consumers
Architecture Factor |
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How well keywords are built into a page's address
Architecture Factor |
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How well keywords are built into page titles
HTML Factor |
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Definition
How well meta tags and descriptions inform what the page is about
HTML Factor |
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Definition
How well the page's schema can be read by search engines. Separate from crawl in that this is about how well the information is read instead of how it's found
HTML Factor |
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Definition
How well keywords are built into H1 (and H2) tags
HTML Factor |
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The ability for a page to use Accelerated Mobile Pages to provide a better user experience
HTML Factor |
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How well a page can show its expertise on its topic
Trust Factor |
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Definition
How much a person interacts with a web page. Additionally, how likely they are to stay on the page instead of returning to the search results for a different page
Trust Factor |
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Definition
How long the website has existed while building up trust through other means
Trust Factor |
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Definition
The quality and reputation of websites that link to your page
Link Factor |
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Definition
How similar the keywords are from a website that links to a page
Link Factor |
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Definition
The number of links from other websites that link to a page
Link Factor |
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Definition
How well a page's information is optimized for a consumer from a specific country
User Factor |
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Definition
How well a page's information is optimized for a user from a specific region
User Factor |
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Definition
How easily a consumer is able to interact with a page
User Factor |
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Definition
The regularity that a consumer interacts with a certain website
User Factor |
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Term
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Definition
How well a page meets the consumer's needs based on their search terms.
Ex. a page that gives answers to search terms asking for information or a page that provides a shopping experience to search terms asking for a product
User Factor |
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Definition
The act of designing a page in such a way that search engine crawlers see something different than what consumers are.
Toxic Practice |
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Definition
The act of purchasing links, spamming links to a page on blogs or forums and any other action to deceptively advertise a page
Toxic Practice |
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The act of adding many and/or irrelevant keywords to page that it could otherwise not rank for
Toxic Practice |
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The act of placing keywords in a page's content while hiding them to affect search rankings. Ex. placing white keywords in a white background, or intentionally offscreen through CSS
Toxic Practice |
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Definition
The act of hosting stolen or otherwise illegally obtained content
Toxic Practice |
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The extent that a page's ads or popups damage a consumer's experience
Toxic Practice |
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A page's ability to appear in search results from voice-operated devices like Siri, Google, or Amazon Echo
Emerging Vertical |
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How well a page is able to appear in local reviews, listings, and map results
Emerging Vertical |
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| How well a page shows up in image search results |
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| How well a page shows up in video search results |
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