Shared Flashcard Set

Details

20 Rules of Graphic Design
Print Design
19
Advertising
Undergraduate 3
02/04/2013

Additional Advertising Flashcards

 


 

Cards

Term
Have a concept
Definition
no story, no design
Term
Communicate-don't decorate
Definition
don't over do it
Term
Speak with one visual voice
Definition
Make it flow
Term
Use two typeface families maximum!...OK, maybe three
Definition
Use two fonts max, for a change in meaning
Term
Use the one-two punch!
Definition
Focus on 1 important thing then lead through rest
Term
Pick colors on purpose
Definition
Choose effective colors
Term
If you can do it with less, then do it
Definition
Less is more
Term
Negative space is magical - Create it, don't just fill it up!
Definition
use space effectively
Term
Treat the types as image, as through it's just as important.
Definition
Use type as an image if possible
Term
Type is only type when it's friendly.
Definition
Make it legible
Term
Be universal; remember that it's not about you.
Definition
Don't design for yourself, do it for the task
Term
Squish and separate
Definition
Create contrast in density
Term
Distribute light and dark like firecrackers and the rising sun.
Definition
Make distinction between light and dark noticeable and clear.
Term
Be decisive. Do it on purpose - or don't do it at all.
Definition
Place visual material with confidence.
Term
Measure with your eyes: design is visual.
Definition
Make it look the way it should.
Term
Create Images-don't scavenge.
Definition
Be original.
Term
Ignore Fashion. Seriously.
Definition
Design for the meaning, not current art.
Term
Move it! Static equals dull.
Definition
Make the design move.
Term
Look to history, but don't repeat it.
Definition
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