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| Study of the behavior of the whole(aggregate) economies or economic systems instead of the behavior of individuals, individual firms, or markets(which is the domain of microeconomics). |
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| A specific kind of publication - usually a magazine - that is geared to people who work in a specific business |
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| A business enterprise involving some risk in expectation in gain. |
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| Office of Scientific and Technical Information, National Institute of Child Health and Human Development |
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| Companies display and demonstrate their latest products/ services - can be public or private(only company representatives can attend) |
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| transportation, communications, banking utilities, public services |
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| All aspects of a nation including: language, education, religious, attitudes, social values. |
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| Political-legal Environment |
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| laws and trade regulations vary from country to country, political conditions that can influence international marketing, labor conditions |
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| Considering what the entrepreneur and start-up are able to do: resources, capabilities, competitive advantage of the new business venture |
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| considering the general environment and the industry environment in which the venture might do business. |
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| broad facts like political and legal, sociocultural, macroeconomic, global, and technological factors. |
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| specific factors like ears of entry for new competition, availability of substitute products/services, existing rivalry among competitors, supplier power, buyer power. |
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