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Definition
| an individual whose job is to help to manage a process of information exchange |
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those that help ensure a full understanding of topics
essential for all team members to be working with common knowledge for planning problem solving |
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emphasize possibilities that have not yet been dicused
enhance teams ability to find creative solutions |
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Definition
examine the underlying rationale for actions, process, or circumstances
useful for problem solving, planning and several other purposes |
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| assortment of goods and services that a business offers in order to meet its markets' needs and company goals |
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| particular group of customers that a business seeks to track |
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| a good way for bussinesses to evaluate how it is meeting customer needs and what it needs to do to increase customer satisfaction |
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Definition
| physical characteristic of a product |
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Definition
| personal satisfaction or advantage that a customer wants from a product |
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| Obvious/Apparent Benefits |
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| advantages that need little explanation by the sales person |
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| Unique/Exclusive Benefits |
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Definition
| advantages that are available only from your business |
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Definition
| advantages that cant be seen or understood without the assistance of a salesperson |
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Definition
| dominant factor in many buying decisions |
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| having desirable features that your competitor does not have |
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| how long a product will last and give dependable service |
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