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2.03
Assess global trends and opportunities for business ventures/products
12
Business
12th Grade
02/26/2013

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Cards

Term
Macroeconomics
Definition
the study of the behavior of the whole economic systemsinstead of indviduals
Term
Venture
Definition
a business enterprise involving some risk in expectation of gain
Term
Research Institutes
Definition
office of scientific and technical info, national institute of child health and human development
Term
Trade Shows
Definition
companie display and demostrate their latest products/services - can be public or private
Term
Infrastructure
Definition
transportation, communications, banking utilities, and public services are _
Term
Social-Cultural Environment
Definition
all aspects of a nation including language, education, religious attitudes, social values
Term
Political-LegalEnvironment
Definition
laws and trade regulations vary from country to country, _ conditions that can influence international marketing and labor conditions
Term
Inside-Out Analysis
Definition
considering what the entrepreneur and start up are able to do: resources, capabilities, competitive advantage of the new business venture
Term
Outside-In Analysis
Definition
considering the general environment and the industry environment in which the venture might do business
Term
General Environment
Definition
broad factors like political and legal, sociocultural, macroeconomic, global, and technological factors
Term
Industry Environment
Definition
specific factors like ears of entry for new competitors, availability of substitute product/services, existing rivalry among competitors, supplier power, and buyer power
Term
Trade Publication
Definition
specific kind of publication geared by the people who work in a specific business ex/ magazine
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