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| the study of the behavior of the whole economic systemsinstead of indviduals |
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| a business enterprise involving some risk in expectation of gain |
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| office of scientific and technical info, national institute of child health and human development |
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| companie display and demostrate their latest products/services - can be public or private |
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| transportation, communications, banking utilities, and public services are _ |
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| Social-Cultural Environment |
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| all aspects of a nation including language, education, religious attitudes, social values |
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| Political-LegalEnvironment |
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| laws and trade regulations vary from country to country, _ conditions that can influence international marketing and labor conditions |
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| considering what the entrepreneur and start up are able to do: resources, capabilities, competitive advantage of the new business venture |
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| considering the general environment and the industry environment in which the venture might do business |
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| broad factors like political and legal, sociocultural, macroeconomic, global, and technological factors |
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| specific factors like ears of entry for new competitors, availability of substitute product/services, existing rivalry among competitors, supplier power, and buyer power |
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| specific kind of publication geared by the people who work in a specific business ex/ magazine |
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