Shared Flashcard Set

Details

1- MKT 470 || Introduction
1- MKT 470 || Introduction
12
Business
Undergraduate 4
01/15/2019

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Cards

Term
What is the use of digital channels to promote or market products and services to targeted consumers and businesses?
Definition
Digital Marketing
Term
What are online ads that when clicked, the host of the ad is payed?
Definition
Pay Per Click
Term
What are ads on a website that are based on the content of the site or the user's search history?
Definition
Display Advertising
Term
What does Google Analytics allow you to do?
Definition
Identify how much money you are making based on your digital marketing.
Term
What is a type of ad that doesn't interrupt the experience of a person navigating a website?
Definition
Native Ad
Term
What are browsing history trackers that tailor ads?
Definition
Cookies
Term
What is a media which is primarily used to transmit or share information with a broad audience?
Definition
Social Media
Term
What is an act of engagement as people with common interests associate together and build relationships through community?
Definition
Social Networking
Term
What leverages social networking to help companies increase brand exposure and expand customer audience through compelling content that's worth sharing?
Definition
Social Media Marketing
Term
What is B2C?
Definition
Business to Consumer
Term
What are the following?:

Affordability

Speed

Off-line-On-Line

Flexibility

Bigger Audience

Web 2.0

Opportunities to talk

Equality

Measurable Results

Real Time Results

Level Playing Field
Definition
Advantages of Social Media Advertising
Term
What is to be a reliable source for communication and appropriate source of contents?
Definition
The Major Challenge for Social Media
Supporting users have an ad free experience!