Term
| Corporate Social Responsibilty |
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Definition
any corporate activity designed to benefit society as a whole or in part that may or may not directly benefit the corporation.
Operating a business in a way that exceeds ethical, legal, commerical and public expectations of consumers, employees and communitites |
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Term
| Pursuits of a sustainable firm |
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Definition
1. firm's economic impact on the localities where it does business. ex- job creation, wages, public works, etc.
2. firms social impact, how it performs relative to social justice. ex- child labor laws, not implementing sweatshops
3. environmental impact: the extent of the firm's impact and harm to the natural environment. ex- maximizing use of recyclable/reuseable raw materials, use of green enerty |
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Term
| Three dimensions of brand evaluation: |
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Definition
1. quailty signal
2. global myth
3. social responsibility |
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Term
| four consumer segments of global brands study |
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Definition
1. global citizens
2. global dreamers
3. antiglobals
4. global agnostics |
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Term
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Definition
consumers who rely on global brands to indicate products of quality and innovation.
concerned that transnational firms respect workers rights and the environment.
fewer global citizens in UK and US, more in Brazil, China, and Indonesia |
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Term
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Definition
1. help differentiate the firm and inhance it's brands
2. help cut costs. ex- firm takes steps to minimize packaging
3. help avoid increased taxation, regulation, other legal actions by local government authorities
4. good for recruiting/maintaining employee moral and loyalty |
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Term
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Definition
Made donations to earthquake victims, mentally challenge children, caner patients, orphans, others
Sustainable development:
50 one-room classrooms in rural areas, clinics in underserved areas, young innovators program, pampers child and baby development program |
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Term
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Definition
| Sends thousands of marketers to promote the benefits of disposable diapers |
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Term
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Definition
| aligned core competencies and linked to specific business objectives |
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Term
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Definition
Practices core competency alignment.
devotes R&D to poor-country ailments
sells about 90% of its vaccines at not-for-profit prices to customers in developing economies. |
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Term
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Definition
1. human rights
2. labor standards
3. environment
4. anti-corruption |
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