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17.2 types of promotion
defintion
11
Marketing
11th Grade
02/29/2016

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Term
Sales promotion
Definition
incentives that encourage customer to buy products or services.
Term
Trade promotion
Definition
sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers.
Term
consumer promotions
Definition
sales strategies that encourage customers and prospects to buy a product or service.
Term
coupons
Definition
certificates that entitle customers to cash discounts on goods and services.
Term
premiums
Definition
or giveaways are low-cost items given to consumer at a discount or for free.
Term
incentives
Definition
higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, and special offers.
Term
register
Definition
go online to get discounts from marketers
Term
distribution
Definition
gains continued company and product support
Term
promotional tie-ins
Definition
activates that involve sales promotion between one or more relaters or manufactures
Term
loyalty marketing programs
Definition
reward customers by offeri8ng incentives for repeat purchases
Term
kiosks
Definition
point of purchase displays that are stand alone structures
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