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17.2
promotion
9
Marketing
12th Grade
02/29/2016

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Cards

Term
sales promotions
Definition
set of marketing activities undwertaken to boost sales of a produvt or service
Term
trade promotion
Definition
marketing activities that are executed in retail between two partners
Term
consumer promotions
Definition
a technique used to entice customers to purchase a product
Term
coupons
Definition
a voucher entitling a promoter to a discount for a particular product
Term
premiums
Definition
a sum added to an ordinary price or charge
Term
incentives
Definition
a thing that motivates someone to do something
Term
promotional tie-ins
Definition
a sale in which the buyer must buy two items to get their desired item
Term
loyalty marketing programs
Definition
a rewards program offered to those who frequently purchase
Term
kiosks
Definition
a small hut from which things are sold
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