Term
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Definition
| Moments of contact between company and potential customers, present in every phase of the decision making process. |
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Term
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Definition
| When the internet became more of a social playground where people interact with one another. |
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Term
| What is when the user searches information on the Internet about what he/she wants to buy and then finalizes the purchase in store? |
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Definition
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Term
| What does ROPO stand for? |
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Definition
| Research Online Purchase Offline |
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Term
| What is when the user performs the search on-line, finalizes the purchase online, but collects the product in the physical store? |
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Definition
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Term
| What is when the user tries the product in the store and then buys it online? |
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Definition
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Term
| What is a map that depicts the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media? |
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Definition
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Term
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Definition
| The main characters that illustrate the needs, goals, thoughts, feelings, opinions, expectations and pain points of the user. |
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Term
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Definition
| A finite amount of tme or variable phases for awareness, infor collection, decision making, purchase and renewal. |
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Term
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Definition
Where interaction takes place and the context of use.
This is where they are interacting. |
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Term
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Definition
| Peaks and valleys illustrating frustration, anxiety and happiness etc. |
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Term
| What must be defined to design a customer journey? |
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Definition
Personas
Customer Goals
Timeline
Touchpoints
Channels
Emotions |
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Term
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Definition
| Grouping people with similar characteristics. |
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Term
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Definition
| The practice of dividing consumers into groups based on the following attributes: usage, loyalties, awareness, occasion, knowledge, liking and purchase patterns. |
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Term
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Definition
| Divides potential customers into groups based on relevant, marketable mobile actions. |
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Term
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Definition
| Targeting users that are active at a particular time of day or day of the week. |
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Term
| Designed Market Area Segmentation |
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Definition
| A segment Nielsen uses to standardize geographic areas for the purposes of targeting an measurement. |
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Term
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Definition
| Targeting past visitors of a website. |
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Term
| Product Related Segmentation |
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Definition
| Segmenting the audience based on usage of a product. |
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Term
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Definition
| Text file sent from a website and stores in a user's web browser while the user is browsing that website. |
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Term
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Definition
| Transparent and small image that is placed on a site or in an email, and used in combination with cookies to transfer or collect information through a graphic image request. |
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Term
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Definition
| Uses ID logins for sites or mobile apps and stay with a user throughout browsing and across devices. |
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Term
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Definition
| Largest addressable qualified audience. |
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Term
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Definition
| Largest addressable qualified audience with some commercial interest and intent. |
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Term
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Definition
| Largest addressable qualified audience with loads of commercial intent. |
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Term
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Definition
| Current customers with at least two transactions. |
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Term
| Reasons for why to use a framework? |
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Definition
1. Define Content, Marketing and Measurement Strategy
2. Identify gaps in our content/audience/channel strategy
3. Optimize the strategy for each customer consideration stage
4. Verify if you are measuring the efficiency/outcome/value for each stage properly |
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Term
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Definition
| What is simply getting someone to respond to your call to action? |
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Term
| What is an individual that has expressed interest in a product by completing an action? |
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Definition
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Term
| What is the percentage of visitors who take a desired action on your website? |
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Definition
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Term
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Definition
Ad Creative: Broad
Segmentation: Behavioral
Purpose: Branding |
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Term
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Definition
Ad Creative: Narrowed
Segmentation: Specific Sites
Purpose:Branding and Micro Conversion |
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Term
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Definition
Ad Creative: Many intent signals
Segmentation: Intent Specific
Purpose: $$$ |
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Term
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Definition
Ad Creative: Customized
Segmentation: Personal
Purpose:Retention |
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