Term
| What refers to the overarching competitive theme of a company in a given market? |
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Definition
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Term
| If a company can lower costs relative to rivals and/or differentiate its product offering from those of rivals? |
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Definition
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Term
| What enables a company to make money at price points where its rivals are losing money? |
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Definition
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Term
| What can charge a higher price for its offering and/or use superior value to generate growth in demand? |
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Definition
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Term
| There are multiple positions along the what that are viable in the market? |
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Definition
| Differentiation Low Cost Continuum |
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Term
| What occurs when a company develops new products, processes, or strategies that enable it to offer more value through differentiation at a lower cost than its rivals? |
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Definition
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Term
| What starts with deciding who the company is going to serve, what needs or desires it is trying to satisfy, and how it is going to satisfy those needs and desires? |
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Definition
| Business Level Strategy Formulation |
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Term
| What is the process of subdividing a market into clearly identifiable groups of customers that have similar needs, desires and demand characteristics? |
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Definition
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Term
| What is an important aspect of a company's business level strategies? |
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Definition
| Market Segmentation Approach |
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Term
| What are the following: Broad low cost, broad differentiation, focus low cost and focus differentiation? |
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Definition
| Four Generic Business Level Strategies |
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