Term
| Given that Unilever is viewed as being highly innovative in Brazil, does the video confirm this reputation? Why or why not? |
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Definition
The video confirms this reputation because the general impression is that a good product is necessarily expensive.
However, Ala advertisement shows that a good product can also be low-priced.
It shows great innovation on the part of Unilever in providing such a product to the not-so-rich in Brazil. |
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Term
| Do you think that small, entrepreneurial ventures could be as effectively innovative as an enormous firm like P&G in emerging markets? |
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Definition
Yes, small entrepreneurial ventures can be as effectively innovative as enormous firms as long as they understand customer needs.
Small firms can target low-end consumers in emerging markets and develop basic products for them.
These do not require huge investments but sell just as well. |
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Term
| Why might the concept of a sachet be relevant in international business beyond soap or laundry detergent? |
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Definition
The concept of a sachet is quite relevant in international business simply for its sheer volume of consumers.
As the webpage says, two-thirds of the world’s population makes less than $1,500 or less a year and hence there is a huge market of low-end consumers who are not necessarily interested in bulky and expensive products. |
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Term
| What is the intertwined process of identifying new knowledge/ideas and turning ideas into tangible products and processes? |
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Definition
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Term
| What brings an idea into tangible reality by embodying it as a product or process? |
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Definition
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Term
| What generates revenue from a product or process? |
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Definition
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Term
| What is the systematic work to gain knowledge to meet a specific need? |
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Definition
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Term
| What is the work of scientists and others who pursue their investigations without commercial goals, focusing on unraveling the secrets of nature and finding new knowledge? |
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Definition
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Term
| What is the owner of an asset granting the right to use the asset to another while continuing to retain ownership of the asset? |
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Definition
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Term
| What is the global nongovernmental organization tasked with coordinating and marshalling efforts to harmonize intellectual property rights among countries and regions? |
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Definition
| World Intellectual Property Organization |
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Term
| What is a geographic region that contains a cluster of company R&D centers, universities, and government research institutes in close proximity? |
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Definition
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Term
| What is an informal exchange of ideas among individuals that helps individuals understand the state of the art in their field? |
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Definition
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Term
| What is implementing a new or significantly improved process? |
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Definition
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Term
| What is a series of linked activities that produce an intended result? |
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Definition
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Term
| What is generating new business ideas through input from employees beyond a company’s R&D department and even going outside the firm to enlist contributions from experts, customers, suppliers, and competitors? |
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Definition
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Term
| What is a product that consumers and end users, who are using (or want to use) the product in new ways beyond what the company originally intended? |
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Definition
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Term
| What is a social structure made of nodes (which are generally individuals or organizations) that are connected by ties; a set of relationships among people? |
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Definition
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Term
| What are the resources—such as ideas, information, money, and trust—that one is able to access through one’s social network? |
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Definition
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Term
| What represents the four billion to five billion people living on less than $2 per day, typically in emerging economies? |
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Definition
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