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| Non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects. |
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| Lines that indicate the space between the edge of the page and the document contents. |
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| Lines that control the flow of text within columns and keep text out of the gutter (space between columns) |
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| Desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit. |
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| A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins. |
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| Varies according to publication. |
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| Includes items and formats common to every page; used to maintain layout consistency. |
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| (also called mockup) an example of how the final document should appear. |
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| Selection of one or more document sizes and layouts for a project. |
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| Illustrations and photographs used to convey meaning and add appeal. |
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| Circle or bubble enclosing copy in an illustration; often used in cartoons. |
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| A print effect in which layout, type, or pictures appear to run off the edge of a page. |
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| Also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon. |
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| An enlarged character at the beginning of a paragraph; used to grab the reader's attention. |
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| Running text at the top and/or bottom of a document. |
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| Line at the end of a continuing article that tells readers which page to refer to for the rest of the article. |
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| A small section of text "pulled out and quoted" in a larger font size; used to draw attention. |
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| Lines around articles or graphics used to direct the flow of a publication and organize its content. |
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| A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text. |
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| Container for text that can be placed and formatted randomly. |
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| A semitransparent image in the background of printed material; may be text or object. |
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| A symbol, such as a wingding, that indicates the end of an article. |
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| Dark background and light text; used for emphasis. |
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| Banner on the front of a document that identifies the publication and usually the name of the publication, a logo, and a motto. |
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| Contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document. |
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| Use font sizes and styles to differentiate between main and subheadings; use a consistent set for each. |
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| Words positioned above a headline, usually as a lead-in or teaser. |
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| NAme of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article. |
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| Placed between a headline and an article to provide a segue between the headline and the body of the article. |
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| Running headlines and footers |
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| Headers and footers used to indicate dates, page numbers, running titles. |
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| The bulk of the publication; articles and news items. |
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| Use paragraph settings to adjust and control the space between paragraphs. |
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| Use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document's personality. |
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| Used in varying weights and styles to add definition and organize the elements of a publication. |
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| List of contents of a publication. |
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