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| Something a person intends to acquire, achieve, reach, or accomplish |
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| Exact, clearly defined or explained |
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| A figure that can be objectively assessed---e.g, a measurable cost or time |
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| Able to be reached---e.g., a budget amount that can be realized |
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| In keeping with reality, likely to happen |
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| Containing a date when a goal will be reached |
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| A reason in favor of an option; a potential benefit |
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| A reason in opposition to an option; a potential limitation or weakness |
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| A whim or sudden desire to do something; acting without thinking |
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| A learned behavior that is repeated over and over, usually without thinking |
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| Related to the tradition,beliefs, roles, and communication styles of a group |
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| Related to all people, collectively |
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| Related to the state of the economy, the financial balance of a population |
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| Products, resources, and systems used for specific purposes |
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| Print, sound, and image channels through which information is conveyed |
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| Related to a sense of right and wrong |
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| Something one must have in order to live |
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| Something one desires to improve quality of living that is not required to live |
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| A fundamental belief about what is desirable and worthwhile |
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| A measure of quality or excellence |
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| The relative importance a person places on a value, goal, or alternative |
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| Obtains goods from wholesalers to sell to consumers |
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| Obtains goods from suppliers to sell to retailers |
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| Sells a variety of goods and services in a single store |
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| warehouse club and super store |
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| Offers price advantages and wide product selection to its members |
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| Sells certain lines of merchandise at below-average prices |
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| Sells used merchandise at reduced prices |
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| The quality of being frugal, using resources wisely |
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| Sell goods and services for specialized purposes |
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| Salesperson comes to home, either by invitation or not |
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| Shopper calls on telephone to buy goods listed in a catalog |
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| Being able to depend on a person or business to back up their claims |
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| Special consumer features offered by a store or other seller |
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| A total expected cost, in writing, for performing a service |
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| Gives authority to a service provider to perform services |
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| Legally binding papers signed by all parties in an agreement |
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| Guarantees certain quality standards of performance |
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