Shared Flashcard Set

Details

Final Exam
ch.12-15
56
Economics
Undergraduate 2
12/10/2011

Additional Economics Flashcards

 


 

Cards

Term
How does the entry of new coffeehouses affect the profits of existing coffee houses?
Definition

-entry will decrease the profits of existing coffee houses

-each individual demand curve will shift left

-the demand curve will become more elastic

Term
suppose you invest $200,000 in a business. The return you could earn each year on a similar investment using that money is 10 percent, or $20,000. In an economic sense, the $20,000 is...
Definition
an economic cost
Term
Which type of efficiency is achieved by a monopolistically competitive firm in the long run?
Definition
neither allocative nor productive efficiency 
Term
What trade-offs do customers face when buying a product from a monopolistically competitive firm?
Definition
consumers pay a price greater than marginal cost but also have choices more suited to their tastes. 
Term
what is the term given to all the activities necessary for a firm to sell a product to a consumer?
Definition
marketing 
Term
What is the term given to the actions of a a firm intended to maintain the differentiation of a product over time?
Definition
brand management
Term

Which of the following statements is correct?

a. brand names can be can be easily protected, especially if time goes by

b.legally enforcing trademarks can be difficult

c.establishing franchises is the best strategy to protect a firm's brand name

 

Definition
b. legally enforcing trademarks can be difficult 
Term

T/F:

The marginal revenue curve lies below the demand curve for any firm that has the ability to affect the price of the product it sells 

Definition
True
Term

T/F

Monopolistically competitive firms charge a price greater than marginal cost in both the short run and the long run.

Definition

T

 

Term
What is a market structure in which a small number of independent firms compete?
Definition
oligopoly 
Term
what is anything that keeps new firms from entering an industry in which firms are earning economic profits? 
Definition
barriers to entry
Term
According to the textbook, which of the following industries in the retail trade had the highest concentration ratios in the U.S.?
Definition
warehouse clubs (B.J.'s) and supercenters; discount department stores 
Term
according to the textbook, which of the following industries in manufacturing had the highest concentration ratios in the U.S.?
Definition
cigarettes and beer 
Term
Economies of scale help determine the extent of..
Definition
competition of an industry
Term
economies of scale exist when a firm's ______ average cost falls as it _______ output.
Definition
long run; increases 
Term
Which of the following is a barrier to entry
Definition
economies of scale, ownership of a key input, and patents 
Term
Game theory studies the decisions of firms in industries where the profits of each firm depend on:
Definition
the firm's interactions with other firms
Term
every game has these characteristics
Definition
rules, strategies and payoffs 
Term
What is the definition of business strategy
Definition
refers to actions taken by firms to attain their objectives 
Term
a situation where each firm chooses the best strategy, given the strategies chosen by other firms
Definition
nash equilibrium
Term
An agreement among firms to change the same price or to otherwise not compete is 
Definition
collusion
Term
A strategy that is the best for a firm, no matter what strategies other firms use is 
Definition
a dominant strategy 
Term
An equilibrium in a game in which players cooperate to increase their mutual payoff is called 
Definition
cooperative equilibrium
Term
A game where pursuing dominant strategies results in noncooperation that leaves everyone worse off is called
Definition
a prisoner's dilemma 
Term
In a repeated game, the losses associated with not cooperating are _____ the losses of cooperating.
Definition
greater than 
Term
How does the prisoner's dilemma compare to the outcome of a repeated game?
Definition
in a repeated game, two firms are more likely to charge the high price and receive high profits.
Term
A group of firms that colludes by agreeing to restrict output to increase prices and profits is called 
Definition
cartel 
Term

Fill in the blanks about the history of OPEC:

Sustaining high prices has been _____ because members often _____ their output quotas.

Definition
difficult, produce more than
Term

Fill in the blanks about the history of OPEC:

if individual countries that are members of OPEC exceed their production quotas, the amount of oil supplied to the world _____ and the price of oil____

Definition
increases, decreases
Term
When is a firm considered a monopoly?
Definition
when a firm can ignore the actions of all other firms
Term
What is the name given to a situation where economies of scale are so large that one firm can supply the entire market at a lower average cost than two or more firms?
Definition
natural monopoly
Term
A natural monopoly is most likely to occur in what type of market?
Definition
a market where fixed costs are very large relative to variable costs 
Term
if increased competition leads to higher costs and higher prices in an industry, how should that market be characterized?
Definition
as a natural monopoly
Term
which of the following types of firms use the marginal revenue = marginal cost approach to maximize profits?
Definition
perfectly competitive forms, monopolistically competitive forms, monopolies.
Term
in what market structure is the firm's demand curve the same as the market demand for the product?
Definition
monopoly 
Term
which firm faces a downward-sloping demand curve and a downward-sloping marginal revenue curve?
Definition
all price makers
Term
When a firm's demand curve slopes downward and the firm decides to cut price, which of the following happens?
Definition
it sells more units but receives lower revenue per unit.
Term
what are the effects of a monopoly?
Definition

-causes a reduction in consumer surplus

-causes an increase in producer surplus

-causes a reduction in economic efficiency

Term
what is the definition of a market power?
Definition
market power is the ability of a firm to charge a price greater than marginal cost 
Term
what does collusion refer to?
Definition
collusion refers to an agreement among firms to charge the same price or otherwise not to compete.
Term
what is a merger between firms in the same industry?
Definition
a horizontal merger 
Term
what is most likely to increase market power?
Definition
horizontal mergers 
Term
What is the value of the HHI when there are four forms in an industry with each firm having an equal market share?
Definition
2500
Term
which of the following is the main purpose of pricing strategies?
Definition
to increase economic profit 
Term
what is the name given to the practice of buying a product in one market at a low price and almost simultaneously reselling it in another market at a high price?
Definition
arbitrage 
Term
when will firms be able to price discriminate?
Definition
when the law of one price does not hold and it is impossible to resell a product
Term
when is the charging different prices to different buyers NOT considered price discrimination?
Definition
if the difference in price is due to differences in cost 
Term
what are the requirements for successful price discrimination?
Definition

-firm must possess market power

- some consumers must have a greater willingness to pay for the product than other consumers

-the firm must be able to divide up, or segment the market 

Term
what is a result of perfect price discrimination?
Definition
zero consumer surplus 
Term
what are they key results of price discrimination?
Definition
profits increase and consumer surplus decreases 
Term
price discrimination
Definition
changing different prices to different customers for the same product when the price differences are not due to differences in cost.
Term
two-part tariff
Definition
a situation in which consumers pay one price (or tariff) for the right to buy as much of a related good as they want at a second price. 
Supporting users have an ad free experience!