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Work The Big Six
MK-001
23
Marketing
12th Grade
09/09/2013

Additional Marketing Flashcards

 


 

Cards

Term
Adverstising
Definition
Any paid form of non-personal presentation of ideas, goods, or services.
Term
Brand
Definition
All the combined impressions and experiences associated with a particular company, good, or service.
Term
Channel Management
Definition
A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels.
Term
Channels of Distibution
Definition
Paths, or routes that goods take from the producer to the ultimate customer or industrial user.
Term
Competition
Definition
The rivalry between two or more businesses who are competing for the attraction for scarce customer dollars
Term
Demand
Definition
The quantity of a good or service that buyers are willing to buy at a given price at a particular time.
Term
Industrial user
Definition
A business that buys materials, services, or goods which will be used to
make other goods or which will be used in the operation of the company
Term
Marketing
Definition
The activity, set of institutions,and processes of creating, communicating, delivering, and exchanging offerings that have value for customers,clients, and society at large
Term
Marketing Plan
Definition
A set of procedures or strategies for attracting the target customer to a
business
Term
Marketing Research
Definition
The systematic gathering, recording, and analyzing of data about a
specific issue, situation, or concern that affects a market
Term
Pricing
Definition
A marketing function that involves the determining and adjusting of prices to
maximize return and meet customers’ perceptions of value
Term
Private Enterprise System
Definition
An economic system in which individuals and groups, rather than the government, own or control the means of production—the human and natural resources and capital goods used to produce goods and services; also known as free market economy, private profit system, market system, capitalistic system, or free enterprise system
Term
Product Life Cycle
Definition
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
Term
Product/Service Management
Definition
A marketing function that involves obtaining, developing,
maintaining, and improving a product or service mix in response to market opportunities
Term
Product/Service mix
Definition
The particular assortment of products that a business offers to meet the needs of its markets and its company goals
Term
Profit
Definition
Monetary reward a business owner receives for taking the risk involved in investing
in a business; income left once all expenses are paid
Term
Promotion
Definition
A marketing function needed to
communicate information about goods, services, images, and/or ideas to achieve a desired
Term
Publicity
Definition
Any non-personal presentation of ideas, goods, or services that is not paid for by
the company or individual that benefits from or is harmed by it
Term
Sales Promotion
Definition
Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
Term
Selling
Definition
A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Term
Standard of living
Definition
general conditions in which people live; quality of life
Term
Target Market
Definition
The particular group of customers a business seeks to attract
Term
Ultimate customer
Definition
: Anyone who personally uses a good or service to satisfy his/her own
wants
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