Shared Flashcard Set

Details

Unit 4
Crockett MKTG350; Unit 4 for Fall 2010
26
Marketing
Undergraduate 3
12/06/2010

Additional Marketing Flashcards

 


 

Cards

Term
Retailer
Definition
Organization that sells primarily to the end consumer.
Term
Independent Retailer
Definition
Owned by themselves.
Term
Independent Leased-Department
Definition
eg. go to Walmart and there's a bank inside... aka leased floor space
Term
Retailer Chain
Definition
several stores with similar images and under the same name (eg. Publix)
Term
Retailer Franchise
Definition
centrally owned; can be a chain but a chain can't be a franchise (eg. McDonald's)
Term
Ownership Group (Retailer)
Definition
Department stores; chain or group of stores that are centrally owned
Term
Specialty Store
Definition
usually sells one or few product lines; eg. Victoria's Secret
Term
Department Store
Definition
large stores organized by product category; **offer full array of services.
-in context of retailers: some sort of personal service and then credit
Term
Supermarket
Definition
department store that specializes in food and household appliances
Term
Convenience Store
Definition
miniature supermarket
Term
General Mass Merchandise
Definition
multiple unrelated product categories sold at discount prices & low levels of service
Term
Discount Department Stores
Definition
same and regular department store but little or no service; eg. Target
Term
Warehouse Club
Definition
discount department store with membership; eg. Costco
Term
Off-price Retailer
Definition
multi-brands, not owned by one; discounts and low service
Term
Factory Outlet
Definition
Single brand owned outlet
Term
Specialized Mass Merchandise
Definition
sell single product category or highly-related product category. Discount and less service
Term
Direct Retailing
Definition
Product travels from seller to consumer
eg. Catalogs, telephone, internet, and TV home shopping
Term
Direct Sales
Definition
involves interpersonal interaction between seller and consumer (face to face)
eg. Door-to-door; automatic vending; and house parties
Term
Wholesalers
Definition
businesses that buy and sell goods to retailers and other organization users
Term
Full Service Wholesaler
Definition
*Merchant Wholesaler- takes titles to goods.
provide inventory, delivery, credit, and marketing communications
Term
Limited Service Wholesaler
Definition
some subset of services: provide inventory, delivery, credit, and marketing communications
Term
Brokers
Definition
do not take title to goods
limited service; transaction focused
Term
Agents
Definition
do not take title to goods
work closely with one manufacturer or set of manufacturers.
-Manufacturer's agents (reps): contract sales force
-Auction Company: sells to the highest bidder
Term
Commission Merchants
Definition
commission sales force; more bargaining power than agents and usually offer more services
Term
Marketing Communication
Definition

messages delivered to target markets primarily to INFORM, REMIND, and PERSUADE.

Act like conjunctions- link together ideas that don't usually go together.

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