Shared Flashcard Set

Details

Technilogy
Vocabulary
14
Business
7th Grade
04/15/2013

Additional Business Flashcards

 


 

Cards

Term
Target Market
Definition
Target Market-A limited number of customers who are most likely to buy the product or service.
Term
Market Segment
Definition
Market Segment-Grouping of customers within a paticular market that has one or more things in common.
Term
Demographics
Definition
Demographics-objective social and economic facts about people.
Term
Geographics
Definition
Geographics-data involving the location of the customer.
Term
Psychographics
Definition
Psychographics-psychological characteristics, attitude, beliefs, and intersts.
Term
Buying Patterns
Definition
Buying Patterns-customer behavior in purchasing the product or service.
Term
Marketing
Definition
Marketing-A way of presenting a business to its customers that clearly communicates the value of the product or service.
Term
Marketing Plan
Definition
Marketing Plan-A detailed guide that includes marketing goals and the strategies to reach these goals,called the Marketing Mix.
Term
Marketing Mix
Definition
Marketing Mix-The five main strategy areas that a business may use in its marketing plan.
Term
People
Definition
People-The target customers and people involved in marketing strategies.
Term
Product
Definition
Product-Description of what the product or service has to offer.
Term
Place
Definition
Place-Selling and/or delivery methods and where it will be sold.
Term
Price
Definition
Price-Determination of a price that the target market will find reasonable.
Term
Promotion
Definition
Promotion-Process to make potential customers aware of the product or service.
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