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Spread the Word
PR001
30
Marketing
11th Grade
05/20/2014

Additional Marketing Flashcards

 


 

Cards

Term
Advertising
Definition
Any paid form of nonpersonal presentation of ideas, images, goods, or services
Term
Banner Advertisements
Definition
Promotional messages appearing on the Internet, usually at the top of web sites
Term
Bus/Car Wrap
Definition
A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard
Term
Channel of Distribution
Definition
Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
Term
convenience Product
Definition
Goods and services purchased quickly and without much thought or effort
Term
Dealer Initiative
Definition
A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacturer’s products to customers
Term
Declining Stage
Definition
The product life cycle stage in which sales and profits fall rapidly
Term
Direct Mail
Definition
Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails
Term
Growth Stage
Definition
The product life cycle stage in which sales rise rapidly
Term
Intermediaries
Definition
Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
Term
Introductory Stage
Definition
The product life cycle stage when the product first appears in the marketplace
Term
Maturity Stage
Definition
The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Term
Media
Definition
The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet
Term
Merchandising Allowance
Definition
A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs
Term
Paid Listings
Definition
Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results
Term
Pay-per-click Link
Definition
An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad
Term
Personal Selling
Definition
The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Term
Product Life Cycle
Definition
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
Term
Product Placement
Definition
A type of “other” media that uses products as props in movies, television shows, and computer games
Term
Promotion
Definition
A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Term
Promotional Mix
Definition
A combination, or blend, of marketing communication channels that a business uses to send its messages to customers (i.e., advertising, sales promotion, personal selling, and publicity)
Term
Publicity
Definition
Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
Term
Pull Strategy
Definition
A promotional strategy that involves a producer promoting its products directly to the ultimate consumer or industrial user; intermediaries then purchase the products from the manufacturer to meet customer demand
Term
Push Strategy
Definition
A promotional strategy that involves a producer promoting its products to intermediaries; intermediaries then promote the products to customers
Term
Sales Promotion
Definition
Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
Term
Search Engine Listing
Definition
An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words
Term
Shopping Products
Definition
Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/or service
Term
Specialty Products
Definition
Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain
Term
Target Market
Definition
The particular group of customers a business seeks to attract
Term
Ultimate Consumers
Definition
People who personally use a good or service to satisfy their own wants
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