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Sports Marketing Chapter 1
Chapter 1
28
Marketing
Undergraduate 4
09/10/2012

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Term
Agent
Definition
Intermediary whose primary responsibility is leveraging athletes' worth or determining their bargaining power
Term
Amateur Sporting Event
Definition
Sporting competition for athletes who do not receive compensation for playing the sport
Term
Benefits
Definition
The goods or services consumers derive from a product
Term
Exchange
Definition
A marketing transaction in which the buyer gives something of value to the seller in return for goods and services
Term
Goods
Definition
Tangible, physical products that offer benefits to consumers
Term
Licensing
Definition
A contractual agreement whereby a company may use another company's trademark in exchange for a royalty or fee; also, a practice whereby a sports marketer contracts with other companies to use a band name, logo, symbol, or characters
Term
Marketing Myopia
Definition
The practice of defining a business in terms of goods and services rather than in terms of the benefits sought by customers
Term
Marketing Orientation
Definition
Understanding consumers' wants and needs and providing a product that meets those needs while achieving the organization's objectives
Term
Organized Sporting Events
Definition
Sporting competitions that are sanctioned and controlled by an authority such as a league, association, or sanctioning body
Term
Participants
Definition
Those who take part in a sport
Term
Personal Training
Definition
Products that are produced to benefits participants in sports at all levels, including fitness centers, health services, sports camps, and instruction
Term
Professional Sports
Definition
Sporting competitions in which athletes receive compensation, commonly classified as major or minor league status
Term
Producers and Intermediaries
Definition
The manufacturers of sports products or the organizations that perform some function in the marketing of sports products
Term
Services
Definition
Intangible, nonphysical products that offer benefits to consumers
Term
Simplified Model of Consumer-Supplier Relationship
Definition
A model of the sports industry consisting of three major elements: consumers, products, and suppliers of the products
Term
Spectators
Definition
Consumers who derive benefit from observing a sporting event
Term
Sport
Definition
A physical activity or entertainment
Term
Sporting Event
Definition
The primary product of the sports industry-- the competition
Term
Sporting Goods
Definition
Tangible products that are manufactured, distributed, and marketed within the sports industry
Term
Sports Equipment Manufacturers
Definition
Responsible for producing and sometimes marketing the sport equipment used by consumers
Term
Sports Information
Definition
News, statistics, schedules, and stories about sports
Term
Sports Marketing
Definition
Applying marketing principles and processes to sports products and nonsports products associated with sports
Term
Sports Marketing Mix
Definition
The coordinated set of product and service strategies, pricing decisions, and distribution issues that sports organizations use to meet marketing objectives and satisfy consumers' needs
Term
Sports Product
Definition
A good, a service, or any combination of the two designed to provide benefits to a sports spectator, participant, or sponsor
Term
Sports Product Map
Definition
The intersection of the dimensions of goods--services and body--mind
Term
Sports Sponsorship
Definition
Exchanging money or product for the right to associate a name or product with a sporting event
Term
Strategic Sports Marketing Process
Definition
The process of planning, implementing, and controlling marketing efforts to meet organizational goals and satisfy consumers' needs
Term
Unorganized Sports
Definition
The sporting activities people engage in that are not sanctioned or controlled by some external authority
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