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Social Psychology - Chapter 6: Attitudes
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Psychology
Undergraduate 2
03/29/2011

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Term
attitude
Definition
a positive, neative, or mixed reaction to a person, object, or idea expressed at some level of intensity
Term
attitude scale
Definition
a multiple-item questionnaire designed to measure a person's attitude toward some object (scale of 1-5 about attitude towards something)
Term
bogus pipeline
Definition
a phoney lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions
Term
facial electromyograph (EMG)
Definition
an electronic instrument that records facial muscle activity associated with emotions and attitudes
Term
attitude
Definition
a positive, neative, or mixed reaction to a person, object, or idea expressed at some level of intensity
Term
attitude scale
Definition
a multiple-item questionnaire designed to measure a person's attitude toward some object (scale of 1-5 about attitude towards something)
Term
bogus pipeline
Definition
a phoney lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions
Term
facial electromyograph (EMG)
Definition
an electronic instrument that records facial muscle activity associated with emotions and attitudes
Term
implicit attitude
Definition
an attitude, such as prejudice, that one is not aware of having
Term
implicit association task (IAT)
Definition
a coert measure of unconscious attitudes; it is derived from the speed at which people respond to pairings of concepts (ex. blacks with bad, whites with good)
Term
theory of planned behavior
Definition
the theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions (Azjen)
Term
persuasion
Definition
the process by which attitudes are changed
Term
central route to persuasion
Definition
the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments
Term
peripheral route to persuasion
Definition
the process by which a person doesn't think carefully about a comunication and is influenced instead by superficial cues
Term
elaboration
Definition
the process of thinking about ad scrutinizing the arguments contained in a persuasive communication; 3rd intermediate step required, according to Greenwald
Term
sleeper effect
Definition
a delayed increase in the persuasive impact of a noncredible source due to memory (if reminded before time passes, effect doesn't exist)
Term
need for cognition (NC)
Definition
a personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities; low NC = peripheral cues, high NC = information retained
Term
inoculation hypothesis
Definition
(McGuire) the idea that exposure to weak versions of a persuasive argument increases later resistance to that argument
Term
psychological reactance
Definition
the theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive (Brehm)
Term
cognitive dissonance theory
Definition
(Festinger) the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce
Term
insufficient justification
Definition
a condition in which people freely perform an attitude-discrepant behavior without receiving a large reward
Term
insufficient deterance
Definition
a condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened
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