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Social Psych Exam 2
Part 2 Terms in Book
21
Psychology
Undergraduate 3
02/21/2011

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Cards

Term
Conformity
Definition
A change in behavior or belief as the result or real or imagined group pressure.
Term
Compliance
Definition
Conformity that involved publicly acting in accord with an implied or explicit request while privately disagreeing.
Term
Obedience
Definition
Acting in accord with a direct order or command.
Term
Acceptance
Definition
Conformity that involves both acting and believing in accord with social pressure.
Term
Autokinetic Phenomenom
Definition

selt (auto) motion (kinetic)

The apparent movement of a stationary point of light in the dark.

Term
Cohesiveness
Definition

A "we feeling";

the extent to which members of a group are bound together, such as by attraction for one another.

Term
Normative Influence
Definition
Conformity based on a person's desire to fulfill others' expectations, often to gain acceptance. 
Term
Informational influence
Definition
Conformity occurring when people accept evidence about reality provided by other people.
Term
Reactance
Definition
A motive to protect or restore one's sense of freedom. Reactance arises when someone threatens our freedom of action.
Term
Persuasion
Definition
The process by which a message induces change in beliefs, attitudes, or behaviors.
Term
Central route to persuasion
Definition
Occurs when interested people focus on the arguments and respond with favorable thoughts.
Term
Peripheral route to persuasion
Definition
Occurs when people are influenced by incidental cues, such as a speaker's attractiveness.
Term
Credibility
Definition

Believability.

A credible communicator is perceived as both expert and trustworthy.

Term
Sleeper effect
Definition
A delayed impact of a message that occurs when an initially discounted message becomes effective, as we remember the message but forget the reason for discounting it.
Term
Attractiveness
Definition
Having qualities that appear to an audience. an appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective preference.
Term
Primacy effect
Definition
Other things being equal, information presented first usually has the most influence.
Term
Recency effect
Definition
Information presented last sometimes has the most influence. Recency effects are less common than primacy effects.
Term
Channel of communication
Definition

The way the message is delivered--

whether face-to-face, in writing, on film, or in some other way.

Term
Two-step flow of communication
Definition
The process by which media influence often occurs through opinion leaders, who in turn influence others.
Term
Need for cognition
Definition
The motivation to think and analyze. Assessed by agreement with items such as "The notion of thinking abstractly is appealing to me" and disagreement with items such as "I only think as hard as I have to"
Term
Attitude Inoculation
Definition
Exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutations available.
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