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Sell Away
SE-117
24
Marketing
11th Grade
02/26/2014

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Cards

Term
1. Benefit: An advantage consumers receive from using a product
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2. Economic flow: The movement of resources from resource owners to producers and from producers to consumers
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3. Economy: The system in which people make and spend their incomes
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4. Entrepreneurs: People who assume the risks of starting and operating businesses
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5. Ethics: The basic principles that govern your behavior
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6. Feature: A fact or characteristic of the product
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7. Goods: Tangible objects that can be manufactured or produced for resale
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8. Intangible: Not capable of being detected through the senses
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9. Intermediaries: Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
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10. Manufacturer: A type of producer that changes the shapes or forms of materials so that they will be useful to consumers
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11. Need: Something required or essential that is lacking
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12. Product knowledge: Information about a specific good or service that can be used in sales presentations
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13. Products: Goods and services
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14. Resale: The process of selling again
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15. Retailer: A business that buys consumer goods or services and sells them to the ultimate consumer
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16. Sales presentation: The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
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17. Selling: A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and ensures satisfaction
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18. Selling skills: The ability to determine customers’ needs, wants, and buying motives; to open and close sales; to question customers; to handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales
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19. Services: Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
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20. Tangible: Capable of being touched, smelled, tasted, seen, or heard
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21. Ultimate consumption: The process or activity of using goods and services for personal use
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22. Utility: Usefulness; capable of satisfying wants and needs
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23. Want: A desire for something that may or may not be required
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24. Wholesaler: An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers
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