Shared Flashcard Set

Details

Round 1
DECA Quiz Bowl
50
Marketing
Professional
01/12/2011

Additional Marketing Flashcards

 


 

Cards

Term
A nation's _____ is the measurement of the amount it's goods and services
Definition
Standard of Living
Term
Another name for a tariff
Definition
Duty
Term
Management funtion- money management
Definition
Finance
Term
A temporary offer of goods at a lower price than what the retailer typically charges
Definition
Sale
Term
Unprinted areas in an advertisement
Definition
White Space
Term
Type of advertising which informs public of how a retailer serves customers
Definition
Service Advertisement
Term
On-the-spot decision making
Definition
Impulse Buying
Term
On average, how much faster does a person hear than they are able to talk?
Definition
6
Term
Which type of goods/services attract customers for reason other than price?
Definition
Specialty
Term
Messages delivered without words
Definition
Non Verbal Communication
Term
Name of DECA division you can join after school to continue to show support
Definition
Alumni
Term
Type of shipping that is assigned when seller has title to goods and responsiblity for them until they're delivered
Definition
F.O.B. Shipping Point
Term
When a business can pay all of its debts
Definition
Solvent
Term
5 forms of channel distribution
Definition
Air, water, motor, pipeline, train
Term
What does F.O.B. stand for?
Definition
Free on Board
Term
Term used to describe quantities of merchandise that a business handles over a period of time
Definition
Unit
Term
Risk from changes in overall business conditions
Definition
Economic
Term
Bond that protects business from employee dishonesty
Definition
Fidelity bonds
Term
What two matters are deducted from gross sales in order to reach net sales?
Definition
Sales returnes and sales allowances
Term
If the product is elastic, the consumers are dependent on....
Definition
Price
Term
Gross profit = difference between sales revenue and _____
Definition
Cost of goods sold
Term
Different paths that goods pass through in order to reach the consumer, from the producer
Definition
Channel of Distribution
Term
Division of DECA which is used for future marketing teachers
Definition
Collegiate
Term
Retailers are often found in
Definition
Shopping centers
Term
Collection of tasks, duties, and responsibilities,
Definition
JOB
Term
Style/design which remains "cool" for an extended period of time
Definition
Classic
Term
Maximum quantity to which each item's sock should be built after each count
Definition
Coverage
Term
Dollar difference between PREVIOUS price and REDUCED price to which merchandise is marked down
Definition
Markdown
Term

Performance of business activities which directs flow of goods between producer to consumer

 

Definition
MARKETING
Term
Stage in product life style when distaste starts to occur and the style can no longer be sold at any other price
Definition
Obsolescense
Term
Coordination of advertising, display, publicity, and personal salesmanship to promote profitable sales
Definition
-Promotion
Term

Garment manufacturing plant that employs workers under unfair, unsanitary, and dangerous conditions

 

(Forever 21)

Definition
Sweatshops
Term
This is when a customer requests something that is NOT on stock, a salesperson fills 'this' out
Definition
-Want slip
Term
When the price for an object is set to the highest price
Definition

-Price Ceiling

 

(makes sense, ceiling is the highest point, figuratively)

Term
Group of people in an organization in charge of interpreting policies & making decisions
Definition
-Management
Term

Employee theft is also known as....

 

Definition
-Pilferage
Term
Accounting report of the financial status of a business
Definition
Balance sheet
Term
Placement of advertisement's copy and art on a PRINTED page (not final)
Definition
-Layout
Term
A company's projected sales goals in dollar value
Definition
-Budget
Term
This type of business owner is independent, assumes the responsibility and risks in starting a new business
Definition
Entrereneur
Term
Utility type that ensures goods/services are available at a LOCATION where they're needed
Definition
Place Utility
Term
Members assigned to certain tasks which need to be completed, the members together is a...
Definition
Committee
Term

"I move to ____ this motion."

 

This phrase means the person is postponing a motion.

Definition


Missing word = table

 

"I move to table this motion."

Term
The number of members needed to conduct business at an actual meeting
Definition
-Quorum
Term
Director of the H.S. division of DECA
Definition
-Priscilla McCalla
Term
Type of customer that will look for fault/error in everyone and everything. They won't agree to anything and will constantly ask questions
Definition
-Argumentative
Term
Conducting "this" is the act of testing a proposed idea or procedure
Definition
-Experiment
Term
To reconstruct, modify, or change
Definition
-Altering
Term
Place where product is sold to buyers
Definition
Market
Term
When you are held accountable for something within your own power/control, you are considered _______
Definition
Responsible
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