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Details

Retailing
Chapter 8
4
Marketing
Undergraduate 3
02/11/2009

Additional Marketing Flashcards

 


 

Cards

Term
Choosing Store Location
Definition

Step 1: Evaluate alt. geographic areas

-residents

-existing retailers

 

Step 2: Determine isolation or shopping center

 

Step 3: Select location type

 

Step 4: Analyze alternate sites in specific location type (step 3)

Term
Destination vs. Parasites
Definition

D: better assortment, image, larger trading area

"Dunkin' Donuts: Its worth the trip"

 

P: no own traffic, no real trading of own

-dependent on 2ndary traffic

Term
Trading Area Analysis
Definition

trading area that is a:

*Geographic area

*contains customers of particular firm/group

-for specific goods/services

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