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Definition
| The first page of an e-tailers website; essentially the e-tailer's storefront |
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| the total collection of all the pages of information on a retailers website |
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| The consumers ability to easily and quickly find a website in cyberspace |
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Definition
| Group or groups of customers that the retailer seeks to serve; the segment of the market that the retailer decides to pursue through its marketing efforts |
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Definition
| A retailer that operates from a fixed store location that requires customers to travel to the store to view and purchase merchandise and or services |
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| A retailer that reaches customers at home, at work, or at places other than a store where they might be open to purchasing |
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| Secondary Business District (SBD) |
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Definition
| A shopping area that is smaller than the CBD, revolves around at least one department or variety store, and it located at a major street intersection |
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| Neighborhood Business District (NBD) |
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Definition
| A shopping area that evolves to satisfy the convenience- oriented shopping needs of a neighborhood |
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| A centrally owned or managed shopping district that is planned, has balanced tenancy (the stores complement each other in merchandise offerings), and is surrounded by parking facilities |
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Definition
| A dominant large-scale store that is expected to draw customers to a shopping center |
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| A retailer that generally locates along major traffic arteries without any adjacent retailers selling competiting products to share traffic |
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| Geographic Information System (GIS) |
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Definition
| A computerized system that combines physical geography with cultural geography |
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Definition
| the buffer that humankind has created between itself and the raw physical environment, including population characteristics and human-made objects; anything that humans can put onto a physical space, which then becomes an attribute of the physical space |
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Definition
| Area maps that use visual techniques such as colors, shading, lines, and so on to display cultural charactertistics of the physical space |
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Definition
| Geographic area from which a retailer, group of retailers, or community draws its customers |
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Definition
| Groups of stores closely located that share similar charactertistics such as product category, store format, or customer demographics |
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Definition
| When two compatible or very similar businesses locate near each other, they will show an increase in sales volume greater than what they would have achieved if they were located seperately |
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| when there is no better use for a site than the retail store that is being planned for that site |
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| The extent to which potential demand for a retailers goods and services is concentrated in certain census tracts, ZIP-code areas, or parts of a community |
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Definition
| The inherent power of government to seize private property without the owner's consent in order to benefit the community |
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Definition
| An evaluation of the density of demand and supply within each market; usually augmented buy an identification of the most attractive sites that are currently available within each market |
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Definition
| A single weighted measure that combines effective buying income, retail sales, and population size into an overall indicator of a market's potential |
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Definition
| When a market has too few stores to satisfactorily meet the needs of customers; when the number of stores per thousand households is small in comparison to other markets |
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Definition
| When a market has too many stores to yield a fair return on investment; when the number of stores per thousand households gets too large |
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| Index of Retail Saturation (IRS) |
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Definition
| The ratio of demand for a product or service divided by available supply; measured as IRS=(H x RE)/RF |
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Definition
| Underlying consistencies in shopping behavior that allow for mathematical analysis and prediction based on the notion or concept of gravity |
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Definition
| In Reilly's law of retail gravitation, the breaking point at which customers would be indifferent to shopping at either of two cities |
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Term
| Reilly's Law of Retail Gravitation |
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Definition
| Named for William Reilly, law that states that two cities attract trade from an intermediate location approximately in direct proportion to the population of the two cities and in inverse proportion to the square of the distance from these two cities to the intermediate place |
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Term
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Definition
| Condition under which existing store facilities are utilized efficiently and meet existing customer needs |
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