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promontion and marketing
definition
15
Marketing
11th Grade
02/08/2016

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Term
Promotion
Definition
decisions about advertising, personal Selling, sales promotion, and public relations used to attract costumers
Term
Product Promotion
Definition
Promotional method used by businesses to prevent prospects to select their goods or services instead of competitor brands
Term
Institutional Promotion
Definition
A promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues
Term
Promotional mix
Definition
A cost effective combination of advertising, selling, sales promotion, direct marketing, and public relations strategies used to reach company goals
Term
Advertising
Definition
A form of non personal promotion in which companies pay to promote ideas, goods, services in a variety of media outlets
Term
direct marketing
Definition
A type of advertising that sends promotion messages to a targeted group of prospects and customers rather than a mass audience
Term
social media
Definition
Electronic media that allows people with similar interest to participate in a social network
Term
sales promotion
Definition
All marketing activites other than personal sellimg advertising and public relations that are directed at business or retail customer to boost sales
Term
public relations
Definition
activities that help and organization influence a target audience
Term
mews release
Definition
an announcement sent to the appropriate audience
Term
publicity
Definition
bring news or news worthy information about organizations to the public attention
Term
push policy
Definition
a type of promotioon in which manufacturers use a mix of advertising personal selling and trade discounts with partners in the distribution channel to push the product through the retailer
Term
pull policy
Definition
a type of promotion by manufacturers that directs promotional activities towards customer
Term
via
Definition
by way of
Term
target
Definition
something or someone to be affected by a action or development
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