Shared Flashcard Set

Details

principles of design
design
26
Computer Networking
10th Grade
02/01/2013

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Cards

Term
Alignment
Definition
– relationship of elements in a pattern or grid.
Term
Balance
Definition
-determined by how elements are placed on a page.
Term
Symmetrical
Definition
elements of the design are centered or evenly divided horizontally and vertically on a page.
Term
Asymmetrical
Definition
off-center alignment created with an odd or mismatched number of elements.
Term
Radial
Definition
elements radiate or swirl out from a center point.
Term
Contrast
Definition
the use of big and small elements, black and white text, squares, and circles.
Term
Proximity/Unity
Definition
placing elements near each other to demonstrate their relationship to each other.
Term
Repetition/Consistency
Definition
– repeating some aspect of the design throughout the entire layout.
Term
White Space
Definition
negative or empty space between text and/or graphics
Term
Rule of Thirds
Definition
visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
Term
Optical Center
Definition
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
Term
Z-pattern
Definition
the visual path the eye follows when looking at a printed page.
Term
Lines
Definition
used to organize information, simulate movement, lead the eyes and enhance a design
Term
Shapes
Definition
used to enhance a publication.
Term
Mass
Definition
used to define size, space, and create an impact.
Term
Texture
Definition
used to convey a “visual” sense of feel.
Term
Color
Definition
can be used to
a. Evoke emption
b. Add or detract attention – make design elements more or less noticeable.
c. Create movement – make some colors stand out while others appear to recede.
d. Lead the eye – lead the reader’s eye to certain elements in the design.
Term
Color palette
Definition
a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications
Term
Complimentary colors
Definition
colors that look good together to create a more visually appealing publication.
Term
Creating Color On Monitors
Definition
colors are created by mixing varying degrees of red, green and blue light.
Term
creating colors on printers
Definition
in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink
Term
Color Matching
Definition
the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
Term
Hue
Definition
a color
Term
Tint
Definition
a hue plus white
Term
Shade
Definition
a hue plus black
Term
Saturation
Definition
the amount of the hue used.
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