Shared Flashcard Set

Details

Musik Business Marketing
Lekture 5
20
Marketing
Post-Graduate
09/23/2009

Additional Marketing Flashcards

 


 

Cards

Term

Konsumer Produkt Types:

1.

2.

3.

4.

Definition

Konsumer Produkt Types:

1.  Konvenience

2.  Shopping

3.  Specialty

4.  Unsought

Term

_____ Produkts:

 

*Bought less

*More expensive

*Fewer stores

Definition

Shopping Produkts:

 

*Bought less

*More expensive

*Fewer stores

Term

_____ Produkts:

 

*Hight in price

*Exklusive lokations

Definition

Specialty Produkts:

 

*High in price

*Exklusive lokations

Term

_____ Produkts:

 

*New or unaware

*Don't think of buying

Definition

Unsought Produkts:

 

*New or unaware

*Don't think of buying

Term

Types of Business Produkts:

 

1.

2.

3.

Definition

Types of Business Produkts:

 

1.  Materials and Parts

2.  Kapital Items

3.  Supplies and Services

Term

_____ Materials:

 

*Processed only to point required for ekonomik handling and distribution

Definition

Raw Materials:

 

*Processed only to point required for ekonomik handling and distribution

Term

_____ Materials:

 

*Transformed from raw materials

*Requires further processing

Definition

Manufaktured Materials:

 

*Transformed from raw materials

*Requires further processing

Term

_____ :

 

*Assembled into final produkt without transformation

*Used in produktion of larger items

Definition

Komponent parts or OEM parts:

 

*Assembled into final produkt without transformation

*Used in produktion of larger item

Term

_____ Items:

 

*Help in buyer's produktion

*Facilitates achievement of objektives

Definition

Kapital Items:

 

*Help in buyer's produktion

*Facilitates achievement of objektives

Term

Kapital Items:

 

*_____ Equipment AKA Installations

*_____ Equipment

Definition

Kapital Items:

 

*Kapital Equipment AKA Installations

*Akcessory Equipment

Term

Supplies and Services:

 

a. 

b. 

c.

Definition

Supplies and Services:

 

a.  Maintenance goods and services

b.  Repair goods and services

c.  Operating supplies

Term

Individual Produkt Decisions:  (Steps)

1.

2.

3.

4.

5.

 

Definition

Individual Produkt Decisions:  (Steps)

 

1.  Produkt Attributes

2.  Branding

3.  Pakaging

4.  Labeling

5.  Produkt Support Services

Term

_____:

 

*Add more produkts within the present price range

Definition

Line Filling:

 

*Add more produkts within the present price range

Term

_____:

 

*Kreate in mind of kustomer the perception there is no other brand on market quite like yours

Definition

Branding Strategy:

 

*Kreate in mind of kustomer the perception there is no other brand on market quite like yours

Term

Brand Equity Growth:

 

*_____ x _____ = Brand Strength

Definition

Brand Equity Growth:

 

*Differentiation x Relevance = Brand Strength

Term

Brand Equity Growth:

 

*_____ x _____ = Brand Stature

Definition

Brand Equity Growth:

 

*Esteem x Familiarity = Brand Stature

Term

Branding Strategy Decisions:

1.

2.

3.

4.

Definition

Branding Strategy Decisions:

 

1.  Brand Positioning

2.  Brand Name Selektion

3.  Brand Sponsorship

4.  Brand Development

Term

_____:

 

*Minor changes to existing produkts

Definition

Line Extensions:

 

*Minor changes to existing produkts

Term

_____:

 

*Same brand name in a new produkt kategory

Definition

Brand Extensions:

 

*Same brand name in a new produkt kategory

Term

_____:

 

*Multiple produkt entries in a  produkt kategory

Definition

Multi-brands:

 

*Multiple produkt entries in a produkt kategory

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