Shared Flashcard Set

Details

Musik Business Marketing
Lekture 4
14
Marketing
Post-Graduate
09/23/2009

Additional Marketing Flashcards

 


 

Cards

Term

_____:

 

*The way a produkt is perceived by kustomers on important attributes relative to the kompetition

Definition

Market Positioning:

 

*The way a produkt is perceived by kustomers on important attributes relative to the kompetition

Term

Kompettitive Advantage:

 

*Advantage over kompetitors gained by offering target market _____ and _____

Definition

Kompettitive Advantage:

 

*Advantage over kompetitors gained by offering target market greater value and satisfaktion

Term

Effektive Positioning Strategy:

 

1.

2.

3.

Definition

Effektive Positioning Strategy:

 

1.  Identify possible kompetitive advantages

2.  Choose the right kompetitive advantage

3.  Choose a positioning strategy

Term
______ is determined on how you want kustomers to perveive your produkt in komparison to kompetition
Definition
Strategik Position is determined on how you want kustomers to perveive your produkt in komparison to kompetition
Term

 

 

SKIPPED LEKTURE 4 SLIDES 10 - 27 !!!

Definition
Term

Basik Kompetitive Strategies:

 

*

 

*

 

*

Definition

Basik Kompetitive Strategies:

 

*Overall kost leadership

 

*Differentiation

 

*Fokus

Term

Value Disciplines:

 

*

 

*

 

*

Definition

Value Disciplines:

 

*Operational Excellence

 

*Kustomer Intimacy

 

*Produkt Leadership

Term

Operational Excellence:

 

*Provides superior value by leading industry in _____ and _____

Definition

Operational Excellence:

 

*Provides superior value by leading industry in price and konvenience

Term

Kustomer Intimacy:

 

*Provides superior value by _____

 

*Tailors produkts to match exakt needs of _____

Definition

Kustomer Intimacy:

 

*Provides superior value by precisely segmenting markets

 

*Tailors produkts to match exakt needs of target kustomers

Term

Produkt Leadership:

 

*Provides superior value by offering _____

Definition

Produkt Leadership:

 

*Provides superior value by offering kontinuous stream of leading edge produkts

Term

Market _____: (Market Role)

 

*High-risk, high-gain

Definition

 Market Challenger: (Market Role)

 

*High-risk, high-gain

Term

Market _____: (Role)

 

*Strong Profitability

Definition

Market Follower:

 

*Strong Profitability

Term

Market _____: (Role)

 

*Key is specialization

Definition

Market Nicher:

 

*Key is specialization

Term

Barriers To Entry:

 

1.

2.

3.

4.

5.

6.

Definition

Barriers To Entry:

 

1.  Market Risk

2.  Kompetitive Risk

3.  Teknology Risk

4.  Produkt Risk

5.  Exekution Risk

6.  Kapitalization Risk

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