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Module 2 - Culture & the Media Notes
Module 2 - Culture & the Media PowerPoint Notes
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Sociology
Undergraduate 1
03/01/2012

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Term
Culture
Definition
is the complex system of meaning and
behavior that defines the way of life for a given group
or society.
Term
Material culture
Definition
consists of objects created in the
society, e.g. the desk or bed you sit at when
studying.
Term
Nonmaterial culture
Definition
consists of non-tangible
things such as norms, laws, customs, values,
beliefs, and ideas of a group of people
Term
Symbols
Definition
are things or behaviors to which people
give meaning; the meaning is not inherent in a
symbol but is bestowed by the meaning people give
it.
Term
 Language
Definition
is a set of symbols and rules that, put
together in a meaningful way, provide a complex
communication system.
Term
 Sapir–Whorf hypothesis
Definition
thought that language determines what
people think because language forces people to
perceive the world in certain terms.
Term
 Norms
Definition
are the specific cultural expectations for how
to behave in a given situation
Term
Folkways
Definition
are the general standards of behavior
adhered to by a group.
Term
Mores
Definition
are strict norms that control moral and ethical
behavior.
Term
Beliefs
Definition
are shared ideas held collectively by people
within a given culture about what is true
Term
Values
Definition
are the abstract standards in a society or
group that define ideal principles.
Term
 Ethnocentrism
Definition
is the habit of only seeing things
from the point of view of one’s own group.
Term
Cultural relativism
Definition
is the idea that something can
be understood and judged only in relationship to the
cultural context in which it appears.
Term
mass media
Definition
a refers to the channels of
communication that are available to wide segments
of the population
Term
Popular culture
Definition
refers to the culture’s beliefs,
practices, and objects that are part of everyday
traditions.
Term
reflection hypothesis
Definition
contends that the
mass media reflects the values of the general
population.
Term
 Hegemony
Definition
is the pervasive and excessive
influence of one culture on the rest of the world.
Term
culture lag.
Definition
Sometimes cultures adjust slowly to changing
cultural conditions, resulting in culture lag.
Term
Cultural diffusion
Definition
is the transmission of cultural
elements from one society or cultural group to
another
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