Shared Flashcard Set

Details

MKTG 757 Ch 13
For Exam 2
13
Marketing
Undergraduate 4
11/18/2009

Additional Marketing Flashcards

 


 

Cards

Term
support media (a.k.a. alternative or nonmeasured media)
Definition
media used to support or reinforce messages sent to target markets through other more "dominant" and/or more traditional media
Term
nontraditional media
Definition
newer media including various forms of support media such as entertainment marketing, guerrilla marketing, product placements, and the like, as well as internet and interactive media, such as blogs, podcasts, and more
Term
Out-of-home advertising
Definition
billboards, street furniture, alternative media, and transit- as well as specific forms of radio)
Term
aerial advertising
Definition
airplanes pulling banners, skywriting, and blimps
Term
in store media
Definition
in store ads, aisle displays, store leaflets, shopping cart signage, and in store TV to reach shoppers at the place where they buy
Term
transit advertising
Definition
targets millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways
Term
showing
Definition
percentage of supplicated audience exposed to an outdoor poster daily
Term
promotional products marketing
Definition
advertising or promotional medium or method that uses promotional products, such as ad specialties, premiums, business gifts, awards, prizes, or commemoratives
Term
specialty advertising
Definition
medium of advertising, sales promotion, and motivational communication employing imprinted, useful or decorative products called advertising specialties, a subset of promotional products
Term
directional medium
Definition
provides ads that do not create awareness or demand for products or services; rather, once consumers have decided to buy, points them in the direction where the purchases can be made
Term
branded entertainment
Definition
form of advertising that blends marketing and entertainment through television, film, music talent, and technology
Term
product placement
Definition
form of advertising and promotion in which products are placed in television shows and or movies to gain exposure
Term
product integration
Definition
product is woven throughout the program or becomes the program itself
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