Shared Flashcard Set

Details

Marketing test #2
Marketing Test
9
Marketing
Undergraduate 1
10/25/2015

Additional Marketing Flashcards

 


 

Cards

Term

 

 

 

Marketing Channel Design Steps

 

Definition

1. Analyzing Consumer Needs

2.Setting Channel Objectives

3.Identifying major Channel Alternatives

4.Evaluating those alternatives

Term

 

 

New Product Development Process

Definition

1. Idea Generation

2.Idea Screening

3.Concept Development/Test

4.Marketing Strategy Development

5.Business Analysis

6.Product Development

7.Test Market

8.Commercialization

Term

 

 

Stages of Product Life Cycle

 

Definition

 

Introduction Stage

Growth Stage

Maturity Stage

Decline Stage

Term

 

 

 

Types of Consumer Products

Definition

 

Convenience

Shopping

Specialty

Unsought

Term

 

 

 

4 dimensions of product mix

Definition

 

 

Width- # of different product lines in the company

Length- Total # of items within product lines

Depth- # of versions of each product in the line

Consistency- how closely related the various product lines

Term

 

 

3 major pricing strategies

Definition

 

Customer Value Based Pricing

Cost Based Pricing

Competitive based pricing

Term

 

 

 

7 Types of Price Adjusment Strategies

Definition

1. Discount and Allowance

2. Segmented

3.Psycological

4.Promotional

5.Geographic

6.Dynamic

7.International

Term

 

 

 

5 types of product mix pricing

Definition

 

Product line pricing

Optional Product Pricing

Captive Product Pricing

By Product Pricing

Product bundle Pricing

Term

 

 

 

 

4 Characteristics that effect Service Marketing

Definition

 

 

Intangibility

Variability

Inseparability

Perishability

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