Shared Flashcard Set

Details

Marketing Small
Marketing
9
Marketing
Undergraduate 3
06/05/2008

Additional Marketing Flashcards

 


 

Cards

Term
STP
Definition
Segmenting, Targeting, and Positioning
Term
Types of Competitors
Definition
Brand Competitors
Product Competitors
Generic Competitors
Total Budget Competitors
Term
Brand Competitors
Definition
Similar product, similar offering
Term
Product Competitors
Definition
Same class, different features
Term
Generic Competitors
Definition
Different products, same solution
Term
Total Budget Competitors
Definition
Limited finical resource competition, Pepsi and coke
Term
Multi Attitude Attribute Model
Definition
MAAM
Term
Laddering
Definition
Higherarchy of needs for consumor
Term
IMC
Definition
Integrated Marketing Communication the coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on customers.
Supporting users have an ad free experience!