Shared Flashcard Set

Details

Marketing Final
Lee Smith
35
Business
Undergraduate 1
09/22/2008

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Cards

Term
What communication channel is viral marketing?
Definition
internet
Term
What is stealth aka undercover marketing?
Definition
Customers don't know that they are being marketed to
Term
What type of marketing cultivates opinion leaders and celebrities?
Definition
Buzz Marketing
Term
What is word of mouth marketing?
Definition
Customers spread info
Term
What are 4 sales force structures?
Definition

territorial

product

customer

complex

Term
7 steps of the sales process?
Definition

prospect and qualify

Pre-approach

Approach

Presentation and Demonstration

Handle Objections

Sale (closing)

Follow-up

Term
2 things a sales supervisor provides?
Definition

direction

motivation

Term
Forms of non traditional marketing?
Definition

viral

word of mouth

guerilla

buzz

mobile

Term
3 types of end users in mobile marketing?
Definition

clickers

searchers

scrollers

Term
what industry is the leader in mobile marketing?
Definition
music
Term
What was it called when 7-11 turned its stores into quicky marts to promote the Simpsons?
Definition
reverse product placement
Term
What is benchmarking?
Definition
Process of comparing your product against the competitors
Term
What 3 ways does advertising work?
Definition

inform

persuade

remind

Term
1st decision to make in a new ad campaign?
Definition
the objective
Term
3 types of appeals in the tone of an ad campaign?
Definition

rational

emotional

moral

Term
What is PLC?
Definition
Product Life Cycle
Term
4 stages of PLC?
Definition

Introduction

Growth

Maturity

Decline

Term
What stage of PLC is slow growth and profit due to high marketing expenses?
Definition
Introduction
Term
What is the key to building lasting customer relationships?
Definition
Deliver superior value and satisfaction
Term
Is mobile marketing more or less capable than TV?
Definition
More
Term
Is mobile instantaneous?
Definition
Yes
Term
Is there only one way to advertise?
Definition
No
Term
Is marketing and sales the same?
Definition
No
Term
Is marketing an investment or an expense?
Definition
investment
Term
3 objectives of licensing and strategic partnerships?
Definition

sales

distribution

promotion

Term
Should you monitor and manage a market plan?
Definition
yes
Term
Should you respond to successes and failures of a marketing plan?
Definition
yes
Term
Are strategic partnerships mutually beneficial?
Definition
yes
Term
What is ROI?
Definition

Return on investment

Measures profits generated by marketing activities

Term
What is CRM?
Definition

Customer Relationship Management

Overall process of building and maintaining customer relationships

Term
Is quality a key component of your company's success?
Definition
yes
Term
Should you only promise what you can deliver?
Definition
yes
Term
What is SWOT?
Definition

Strengths

Weaknesses

Opportunities

Risks

Term
What is AIDA?
Definition

Attention

Interest

Desire

Action

Term
Name 2 licensing opportunities for music.
Definition

TV

Video Games

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