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marketing chapters 7-10
n/a
56
Marketing
Undergraduate 3
10/20/2008

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Term
business organizational customers
Definition
any buyers who but for resale or to produce other goods and services
Term
producers of goods and services
middlemen
government units
nonprofit organizations
Definition
types of organizational customers
Term
purchasing managers
Definition
buying specialists for their employers
Term
ISO9000
Definition
a way for a supplier to document its quality procedures according to nationally recognized standards
Term
(1) users (2) influencers (3) buyers (4) deciders (5) gatekeepers
Definition
possible buying influences
Term
buying center
Definition
all the people who participate in or influence a purchase
Term
vendor analysis
Definition
a formal rating of suppliers on all relevant areas of performance
Term
requisition
Definition
a request to buy something
Term
(1) new-task buying (2) straight buying (3) modified buying
Definition
three similar buying processes
Term
reciprocity
Definition
trading sales for sales
Term
North american industry classification system
Definition
NAICS
Term
open to buy
Definition
buyers have budgeted funds that can be spent during the current period
Term
resident buyers
Definition
independent buying agents who work in central marketsfor several retailer or wholesaler customers based in outlying areas or other countries.
Term
Foreign corrupt practices act
Definition
forbids us firms from paying bribes to foreign officials
Term
marketing research
Definition
procedures that develop and analyze new info about a market
Term
marketing information system
Definition
an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions
Term
intranet
Definition
a system for linking computers within a company
Term
data warehouse
Definition
a place where databases are stored so that they are available when needed
Term
decision support system-computer program that makes it easy for a marketing manager to get and use info and he or she is making decisions
Definition
DSS
Term
marketing model
Definition
a statement of relationships among marketing variables
Term
scientific method
Definition
a decision making approach that focuses on being objective and orderly in testing ideas before accepting them
Term
(1) Defining the problem (2) analyzing the situaion (3) getting problem-specific data (4) interpreting the data (5) solving the problem
Definition
marketing research process
Term
situation analysis
Definition
an informal study of what info is already available in the problem area
Term
secondary data
Definition
info that has been collected and published already
Term
primary data
Definition
info specifically collected to solve a current problem
Term
research proposal
Definition
a plan that specifies what info will be obtained and how
Term
focus group interview
Definition
involves 6-10 people being interviewed informally as a group
Term
consumer panels
Definition
a group of consumers who provide info on a continuing basis
Term
product
Definition
the need satisfying offering of a firm
Term
quality
Definition
the product's ability to satisfy a customers needs or requirements
Term
product line
Definition
a set of individual products that are closely related
Term
product assortment
Definition
the set of all product lines and individual products that a firm sells
Term
consumer products
Definition
products meant for the final customer
Term
business products
Definition
products meant for use in producing other products
Term
(1) convenience (2) shopping (3) specialty (4) unsought
Definition
classes of products
Term
(1) staples (2) impulse (3) emergency
Definition
types of convenience products
Term
(1) homogenious (2) heterogenious
Definition
types of shopping products
Term
(1) new unsought (2) regularly unsought
Definition
types of unsought products
Term
derived demand
Definition
the demand for business products derives from the demand for final consumer products
Term
(1) installations (2) accessories (3) raw materials (4) components (5) supplies (6) professional services
Definition
business product classes
Term
brand name
Definition
a word,letter or a group of words or letters
Term
trademark
Definition
includes only those words, symbols, or marks that are legally registered for use by a single company
Term
brand equity
Definition
the value of a brand's overall strenth in the market
Term
lanham act
Definition
spells out what kinds of marks can be protected and the exact method of protecting them
Term
licensed brand
Definition
a well known brand that sellers pay a fee to use
Term
individual brands
Definition
separate brand names for each product
Term
manufacturer brands
Definition
brands created by producers
Term
dealer/private brands
Definition
brands created by middlemen (ace hardware)
Term
(1) promoting (2) protecting (3) enhancing
Definition
packaging involves...
Term
universal product code
Definition
UPS
Term
federal fair packaging and labeling act
Definition
saying the consumer goods be clearly labeled in easy to understand terms
Term
warrenty
Definition
explains what the seller promises about its product
Term
magnuson moss act
Definition
says that producers must provide a clearly written warrenty if they choose to offer a warrenty
Term
(1) introduction (2) growth (3) maturity (4) decline
Definition
product life cycle
Term
(1) idea generation (2) screening (3) idea evaluation (4) development (5) commercialization
Definition
new product development steps
Term
consumer product safety act
Definition
set up the commission to encourage safety in product design and better quality control
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