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Details Title: Marketing Chap 9 Description: Marketing Chap 9 Total Flash Cards: 18 Created: 02/24/2007 14:32:30	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term customer behavior Definition Buying behavior of individual consumers as well as organizational buyers Term attitudes Definition One's enduring favorable or unfavorable evaluations, emotional feelings, or pro or con action tendencies Term consumer behavior Definition Buyer behavior of ultimate consumers Term learning Definition Changes in behavior, immediate or expected, that occur as the result of experience Term culture Definition Values, beliefs, preferences, and tastes that are handed down from generation to generation Term self-concept Definition The real self, self-image, looking-glass self, and ideal self; mental conception of one's self Term subculture Definition Subgroup of a culture with its own distinctive modes of behavior Term evoked set Definition Number of brands that a consumer actually considers before making a purchase decision. Term reference groups Definition Group with which an individual identifies enough that its value structures affects his or her behavior. Term evaluative criteria Definition Features that a consumer considers in choosing among alternatives Term opinion leader’s Definition Individual within a group who serves as an information source for other group members. Term cognitive dissonance Definition Postpurchase anxiety that results when an imbalance exists among an individual's knowledge, beliefs, and attitudes Term need Definition Discrepancy between a desired state and the actual state; lack of something useful Term routinized response behavior Definition Type of quick consumer problem solving in which the consumer has already set evaluative criteria and identified available options Term motive Definition Inner state that directs a person toward the goal of satisfying a felt need Term limited problem solving Definition Situations in which the consumer knows the evaluative criteria for a product, but has not employed the criteria to assess a new brand. Term perception Definition Meaning that an individual attributes to an incoming sensory stimulus Term extended problem solving Definition Situation that results when brands are difficult to categorize or evaluate, and usually involves lengthy external searches.