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Marketing Ch 20
USF Marketing BUS 302 Barsky Ch 20
13
Marketing
Undergraduate 3
11/16/2014

Additional Marketing Flashcards

 


 

Cards

Term
Sustainable marketing
Definition
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. p 582
Term
Consumerism
Definition
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers. p 591
Term
Environmentalism
Definition
An organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people’s current and future living environment. p 592
Term
Environmental sustainability
Definition
A management approach that involves developing strategies that both sustain the environment and produce profits for the company. p 592
Term
Consumer-oriented marketing
Definition
A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer’s point of view. p 596
Term
Customer-value marketing
Definition
A principle of sustainable marketing holding that a company should put most of its resources into customer-value-building marketing investments. p 596
Term
Innovative marketing
Definition
A principle of sustainable marketing that requires a company to seek real product and marketing improvements. p 597
Term
Sense-of-mission marketing
Definition
A principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms. p 597
Term
Societal marketing
Definition
A principle of sustainable marketing holding that a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long- run interests, and society’s long- run interests. p 598
Term
Deficient products
Definition
Products that have neither immediate appeal nor long-run benefits. p 600
Term
Pleasing products
Definition
Products that give high immediate satisfaction but may hurt consumers in the long run. p 600
Term
Salutary products
Definition
Products that have low immediate appeal but may benefit consumers in the long run. p 601
Term
Desirable products
Definition
Products that give both high immediate satisfaction and high long- run benefits. p 601
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